Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
Event Strategists are the experiential arm of the Business Unit they support, helping drive the portfolio's business and revenue objectives by creating innovative IBM event experiences or as part of an end-to-end campaign strategy. As part of the Squad, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They're also responsible for demonstrating the value of events and experience in the client journey through meticulous data capture and measurement. Event and experience marketing is a discipline built around teamwork. They collaborate across the organization with squad members, field marketers, demand generation teams, sellers, external agencies to execute seamless events. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Specialists globally. Responsibilities include:
1. Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
2. Develop and execute events to target IBM's priority clients by creating compelling content, experience, and formats. Client Experience Journey must include pre, during, post event touches that can progress the client's buying cycle with IBM.
3. Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines.
4. Collaborate and advice Experience Engine team, communications team on building Paid media and communication plans, ensure event specific response lead management plan is implemented.
5. Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring event conversions & marketing created revenue commitments are met post event.
6. Collaborate with Brand, Content, Field Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
7. Engage Sellers & Digital reps and drive to registration plans and efforts.
8. Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders.
9.Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
10.Manage Purchase order and payment process through IBM approved tools for all events. Ensure 100% compliance for all process.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
• 5+ years of experience planning and executing a wide range of b2b events
• Strong project management experience and adherence to deadlines
• Avid learner who consistently expands knowledge to gain new skills and expertise
• Proactive listener that can use expertise to predict needs and prevent issues
• Responsible team player demonstrating ownership and accountability
• Strong written and verbal communication skills in English
• Experience with event technology systems such as registration sites, event management platforms and mobile apps.
Preferred technical and professional experience
• Bachelor's degree (or equivalent) in marketing/ event management or related discipline
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.