Ecosystem Marketing for Regional System Integrators (RSI)

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

This Ecosystem Service focused role serves as the face of marketing to Service business partners. You are externally focused to bring the voice of the partner and market insights into IBM. You're responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends - what's important to whom and why and how IBM can uniquely bring value to the client.

As an Ecosystem Marketing Regional System Integrator Professional, you'll build market engagement plans for Service partners globally to drive business pipeline and revenue objectives based on a deep understanding of clients, partners and markets.

• Design and execute marketing plans to support go-to-market strategies with Service partners
• Leverage knowledge of multiple marketing tactics and work closely with cross functional teams for adding activities in your plans, including: live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
• Brief, enable and collaborate with Sales, Clients, IBM Service Partners, Marketing Colleauges and/or internal stakeholders
• Measure, analyze, and report on the impact of marketing and communications activities using IBM demand generation programs for Service partners

• Fluency in English
• Experience in Ecosystem or Demand Strategy, creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time
• Ability to work with cross functional and multicultural teams
• Ability to align to set goals and objectives, while being able to quickly pivot based on business needs
• Understanding of technology products, sales cycles, and solution positioning
• Working knowledge of salesforce CRM ideal and IBM's analytics tools
• Ability to leverage data to make market aligned decisions to support go-to-market execution
• Ability to communicate effectively to key stakeholders (Senior leadership in Sales and Marketing, internal and externally)

• Readiness to travel 20% annually