Director, Partner Marketing Americas

Your role and responsibilities

In this role you are an experienced, strategic, and results-driven Director of Partner Marketing who will lead and expand our partner marketing function. In this role you are critical in driving our go-to-market success with key partner including technology alliances with system integrators, channel partners, and IBM stakeholders. You are responsible for developing and executing integrated partner marketing strategies to grow pipeline, accelerate co-sell motions, and drive joint value with IBM Apptio's partner ecosystem.

You are responsible for the following:

• Strategic Planning: Develop and lead the partner marketing strategy aligned to IBM Apptio's business objectives and partner ecosystem priorities, including IBM, hyperscalers (AWS, Azure, GCP), and global GSIs.
• Program Execution: Create and manage scalable co-marketing programs (campaigns, events, digital, ABM, content) that generate awareness, demand, and revenue with and through partners.
• Support north star objectives and motions: Collaborate and align to Ecosystem objectives with partner sales leaders to drive co-sell pipeline, influence revenue growth, and optimize joint go-to-market execution (Sell, Service, Strategic).
• Pipeline Metrics & Reporting: Define KPIs and measure the success of partner marketing programs; communicate results and insights to senior leadership.
• Team Leadership: Lead a high-performing Americas partner marketing team (strong influence for Global Partner Marketing), fostering collaboration, innovation, and accountability.

Required education

Bachelor's Degree

Preferred education

None

Required technical and professional expertise

• 10+ years of B2B SaaS marketing experience with at least 5 years in partner or alliance marketing leadership roles.
• Proven success in developing and executing integrated marketing strategies with enterprise technology partners and cloud providers.
• Deep understanding of partner ecosystems, co-sell programs, and alliance structures particularly within IBM or similar global tech environments.
• Strong cross-functional collaboration and executive communication skills.
• Experience with marketing automation platforms, CRM (e.g., Salesforce), and partner marketing tools.
• Demonstrated ability to lead teams and manage multiple priorities in a fast-paced, matrixed environment.
• Bachelor's degree in Marketing, Business, or related field; MBA a plus.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.