Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
1.Strategy Planning & Customer Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
• Ongoing experimentation and manical focus on outcomes
• Ongoing experimentation and maniacal focus on outcomes
Design the customer journey for specific segments across strategic accounts
2.Execution Orchestration
• Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
• Manage the execution of actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3.Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
• Readiness to explain emerging performance opportunities or challenges
• Strategies to deliver "next best actions" and support targeted pipeline coverage and revenue for the business
• Insight into action - cycling of performance insights directly back into planning and orchestration
Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
10+ years relevant work experience, including experience in a digital marketing
• Deep critical thinking skills and curiosity to pursue open-ended problems
• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
• Understands Geo/Market strategies and localization requirements
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred technical and professional experience
6+ years experience in omni-channel demand generation or related role
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
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