Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your role and responsibilities
Demand Strategists design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans. IBM puts customers at the heart of everything we do; IBM Demand Strategists exercise extreme empathy for all customers, prospects and users, making sure content is compelling and valuable and served up at the right time, in the right channel, in the right context.
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Demand Asset Creation & Execution
- Partner with demand strategists to understand paid media & email priorities and asset requirements for a specific campaign
- Consolidate all demand asset requirements and partner with the content team on the creative briefing
- Consult during creative production on best practices for select channels
- Partner with demand strategists & content team to select best available assets to use for content syndication buy across the campaign
- Own creation of required interactive content syndication landing pages
- Own all paid media & email execution intake forms & hand off with media and automation teams
Demand Journey Globalization
- Interlock with geography teams to enable them on campaign media priorities, journey, available assets and globalization status
- Partner with geography demand strategists to understand translation needs for demand programs
- Manage end to end workflow of paid media & email globalization
- Ensure our geography teams have all of the tools they need to execute local media flawlessly
- Collect feedback about what's working and submit requirements to core team on geo unique needs for media/email
- Develop standards and efficiencies in the process to globalize priority campaigns
Performance Optimization
- Understand brand to demand media performance trends for the assigned campaign & work within the squad to diagnose and optimize performance issues
- Readiness to explain emerging performance opportunities or challenges
- Insight into action - cycling of performance insights directly back into planning and orchestration
Required education
None
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Bachelor's degree in marketing, Communications, or similar functional area
- Proficient in Microsoft Excel
- Strong organization and project management skills
- Strong communication skills
- Strong problem-solving skills
Preferred technical and professional experience
- Experience in Adobe tools such as Workfront, Marketo etc.
- Experience in Google Analytics
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
All our positions are eligible for people with disabilities PwD or rehabilitated.