Cybersecurity, Business Applications

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

IBM is seeking a motivated and experienced marketing professional to support the Consulting segment within the SAP, Oracle and Cybersecurity space

Your role and responsibilities

As a Consulting Field Marketing & Communications Professional, you'll build go-to-market plans based on a deep understanding of clients, partners and the local market to drive consulting signings pipeline. You will collaborate with multi-disciplinary teams to deliver against shared goals, including Product Marketing, Consultants, and Strategic Partners. To be successful in this role, you need to be a natural storyteller, with strong executive presence and a passion for data.

The Consulting Field Marketer will help achieve the following objectives for the market he/she covers:

• Build deep relationships, pipeline, and advocacy with target audiences through high-caliber experiences that delight, educate and inspire C-Suite buyers and senior leaders
• Drive brand eminence and advocacy through client references, client speaking engagements and external communications.
• Grow IBM Consulting pipeline for our offerings and services through sell-to / sell-through Strategic Partners
• Manage pipeline in partnership with analytics team and direct the work of multi-program plans to react to gaps in pipe, delivering tangible results. Determine innovative ways to progress pipeline and work across teams to create and execute progression-oriented campaigns
• Maintain the position of IBMC as an expert in industry, strategic partner, and client challenges by actively bringing insights from the field back to IBM to improve marketing execution.
• Measure, analyze, and report on the impact of marketing and communications activities

Your primary responsibilities include:

• Serve as the main POC to executive stakeholders and General Managers, co-creating Americas marketing plans with them to drive outcomes for their businesses. Own and nurture key business, product and marketing relationships across IBM Consulting - you are the face of marketing to sales and vice-versa
• Execute across multiple projects of high complexity and influence functional strategy.
• Be recognized as Subject Matter Expert in the field
• Lead others in their work, providing innovative ideas, working across multiple business units, client segments and partners within the geography
• Leverage data to build unique client journeys, by audience and industry
• Own the pipeline deliverables for your business

Required education

High School Diploma/GED

Preferred education

Master's Degree

Required technical and professional expertise

• Experience in developing marketing strategy and supporting marketing execution plans
• Expertise in pipeline analysis to drive results across the marketing mix
• Demonstrated written and verbal communication skills

Preferred technical and professional experience

• Experience working with IBM Strategic Partners and Alliances and co-marketing.
• Experience in working in Cybersecurity marketing

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.