Content Designer/Strategist - Carbon Design System

Introduction

We are seeking a Content Strategist to lead the organization and management of content for the Carbon Design System digital properties. This role will focus on owning the information architecture, structuring content, and unifying existing segmented assets into a cohesive experience. The ideal candidate will help define content management system (CMS) requirements, recommend platforms for documentation authoring, and create high-quality content that supports universal customer journeys, patterns, components, tokens, and more. This is an exciting opportunity to shape how users interact with one of the leading design systems by creating organized and accessible content that drives consistency across digital experiences.

Your role and responsibilities

Key Responsibilities

• Own and maintain the information architecture and content hierarchy of the Carbon Design System digital ecosystem.
• Organize and unify segmented content assets to ensure consistent user experiences across all customer journeys.
• Audit and evolve existing content to improve usability, clarity, and consistency
• Develop and maintain content standards, guidelines, and governance models.
• Champion inclusive language and accessibility best practices across all touchpoints.
• Lead guidance on content management system (CMS) requirements for documentation authoring.
• Provide recommendations on selecting an appropriate CMS platform based on project needs.
• Author clear, concise, and accurate documentation for patterns, components, tokens, and other design system elements.
• Ensure quality control in documentation creation to maintain fidelity with established information architecture standards.
• Use data and user feedback to inform content decisions and iterate on solutions.
• Collaborate with cross-functional teams including designers, developers, and product managers to align content strategy with overall site goals.

Required education

None

Preferred education

None

Required technical and professional expertise

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

Preferred technical and professional experience

Qualifications

• A strategic thinker with 5+ years of experience in content design, UX writing, or content strategy-preferably within design systems or developer-focused environments.
• Skilled in simplifying complex technical concepts for diverse audiences.
• History maintaining information architecture principles within an website or software-based product.
• Familiarity with CMS platforms used for documentation.
• Comfortable working in agile, cross-functional teams and navigating ambiguity.
• Proficient in tools like Figma, GitHub, and CMS platforms.
• Familiar with accessibility standards (WCAG), inclusive design principles, and localization workflows.
• A strong communicator who can advocate for content design and influence without authority.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

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Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Dublin, Ireland

Job ID: IBM-50472

Employment Type: OTHER

Posted: 2025-08-06T15:51:28