Introduction
At IBM, we believe that technology shapes the world, and we position ourselves at the forefront of groundbreaking change - improving businesses, society, and the human condition. As the leader in Hybrid Cloud and AI, we partner with business and technology leaders to help create the future, together.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply your own passion and expertise to engage our audiences and position IBM's products and services in a fast pace and highly competitive market.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping transform governments and businesses with cutting edge technologies. So, join us and experience a place where you can co-create the future. A place where teamwork and bold ideas are valued. A place where you can bring innovation to life.
Your role and responsibilities
IBM's purpose is to be the catalyst that makes the world work better. As a Senior Brand & Content Strategist, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.
The world doesn't need more brands or content; it needs distinctive brands and more engaging content. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.
IBM is seeking a creative and strategic Brand & Content Strategist to lead the development and execution of content strategies that accelerate software adoption and revenue growth through digital marketplaces (e.g., AWS, Azure, Google Cloud). This role blends storytelling, brand positioning, and go-to-market messaging to influence the buyer journey in a highly competitive, cloud-based environment.
As a key member of the growth marketing team, you'll work cross-functionally with product, sales, partner/channel teams, and marketplace managers to build a compelling brand narrative, content journeys, and demand-generating assets tailored to marketplace channels.
Key Responsibilities:
• Brand Positioning: Craft and evolve brand messaging and unique value propositions for software solutions in marketplace environments.
• Content Strategy & Execution: Develop and manage content roadmaps aligned with go-to-market goals-ranging from product listings, solution briefs, blog posts, case studies, and videos to co-branded campaigns with cloud partners.
• Marketplace Optimization: Collaborate with marketplace managers to optimize storefront presence and ensure consistent, differentiated messaging across all listings.
• Campaign Integration: Design content that feeds demand gen, ABM, and nurture campaigns targeting buyers at different funnel stages in the cloud marketplace ecosystem.
• Thought Leadership: Partner with SMEs and executives to produce thought leadership content that builds authority and visibility on marketplace platforms and beyond.
• Performance Tracking: Use analytics to evaluate content performance across marketplace platforms and continuously refine content strategies based on engagement and conversion data.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
• Recognized expertise in marketing, brand and/or content strategy roles with progressive levels of seniority and responsibility.
• Strong understanding of digital marketplaces (AWS, Azure, GCP) and how buyers interact with software through these channels.
• Exceptional storytelling, writing, and editing skills with a portfolio of high-performing content assets.
• Ability to distill complex technical topics into clear, compelling content.
• Comfortable working cross-functionally with marketing, product, sales, and partner teams.
• Data-driven mindset with experience using tools like Google Analytics, HubSpot, or marketplace analytics dashboards.
Preferred technical and professional experience
• 3-5 years of experience in brand marketing, content strategy, or product marketing-preferably within a B2B tech or SaaS environment.
• Proven track record of building messaging and content for channel/partner audiences.
• Experience working in a global team, ideally with responsibilities across multiple geographies.
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.
• A portfolio that demonstrates a depth and breadth of brand, messaging and/or content strategy and development.
• Personal eminence in Brand & Content strategy.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.