Apptio Marketing Development Representative - Fluent German

Introduction

Apptio is an IBM unit offering a cloud-based platform and SaaS applications that enable businesses to gain visibility into IT costs, align technology investments with business priorities, and make data-driven decisions about their technology spend.
Research more: www.apptio.com

Your role and responsibilities

• Own prospecting activities into your account base.

• Develop and execute on a strong prospecting plan of attack, including call scripts, audience segmentation and approach.

• Qualify interested candidates and arrange introductory conversations with customers and Field Sales.

• Deliver sales presentation when necessary.

• Track all relevant qualification and lead management activity using Salesforce.com (including calls, prospect pipeline, account notes, etc.)

• Quickly learn the technical aspects of the product, effectively communicate the value proposition and be able to react to objections, competitive questions and other FAQs.

• Provide business acumen for customers and strive to understand the business problem we are solving in order to best configure the solution and exceed customer expectations.

• Collaborate successfully with Field Sales to optimize team selling productivity.

• Provide value added market intelligence to the Sales, Marketing, Product, and Customer Success teams.

Required education

Bachelor's Degree

Required technical and professional expertise

Fluent (preferrably native) in German.
Demonstrated ability to deliver above expectation results in driving pipeline revenue opportunities for enterprise software level deals.

Demonstrated ability to conduct extensive cold calls and email campaigns and navigate org charts.

Excellent organizational, analytical, and problem-solving skills.

Creative tactics to reach the executive management of enterprise IT.

Team player with solid communication and presentation skills.

Ability to share best practices, continually improve processes and messaging, and provide clear and consistent reporting to Executive Management.

Ability to work independently & proactively in a dynamic and aggressive startup environment.

Preferred technical and professional experience

Experience in SaaS sales or telephone prospecting is preferred

Experience in using Sales prospecting tools and CRM

Recent IT industry and/or enterprise selling experience is preferred. We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance a career in large enterprise sales.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): London, United Kingdom

Job ID: IBM-54409

Employment Type: OTHER

Posted: 2025-08-28T18:56:37