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Analista de Métricas em Mídias Sociais de Influência - Pleno - São Paulo

AT IBM
IBM

Analista de Métricas em Mídias Sociais de Influência - Pleno - São Paulo

São Paulo, Brazil

Introduction

IBM Marketing & Communications is seeking a highly organized, data-driven, and creative professional to join our team as a Social Media Metrics & Orchestration Specialist. In this dynamic hybrid role, you'll support our Metrics & Reporting Lead with end-to-end data aggregation, visualization, and analysis, while also playing a key role in managing cross-functional projects and contributing to high-impact social media initiatives working closely with our Program Manager and Orchestration Lead.

From maintaining performance dashboards and optimizing workflows to coordinating efforts across teams, your work will help drive clarity, alignment, and measurable results. You'll also help evolve our social media strategy by monitoring platform performance, identifying trends, and analyzing audience behavior to inform content and engagement decisions.

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This role is ideal for someone who thrives at the intersection of strategy and execution-comfortable navigating complexity, managing multiple priorities, and delivering clear, data-driven insights. You'll bring a unique blend of analytical rigor, creative problem-solving, and operational agility to everything you do.

In return, you'll gain hands-on experience across marketing, operations, and analytics, developing a versatile skill set while helping to elevate IBM's brand visibility and social impact. Success in this role requires a strategic mindset, strong stakeholder management skills, and the ability to operate with both precision and adaptability in a fast-paced, innovation-driven environment.

Your role and responsibilities

Metrics & Reporting Support

  • Aggregate and clean data from various sources (social media platforms, internal tools, third-party dashboards).
  • Create visual dashboards and reports to track KPIs and performance trends.
  • Support ad hoc data analysis and generate actionable insights for internal stakeholders.
  • Assist in preparing monthly team call presentations and executive summaries.

Project Coordination and Program Management

  • Manage timelines, deliverables, and communications for cross-functional high visibility projects.
  • Serve as the point of contact for coordination with internal teams and external partners.
  • Track progress and maintain project documentation.
  • Support meeting preparation, follow-ups, and action tracking

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

  • Bachelor's degree in marketing, Communications, Business, DataAnalytics, or a related field.
  • 1-3 years of relevant experience in data reporting, project management, or social media management.
  • Strong proficiency in Excel. Experience with BI tools (e.g., Tableau, Power BI, Looker) is a plus.
  • Familiarity with social media platforms and analytics tools (e.g., Sprinklr, Khoros, Hootsuite).
  • Excellent organizational, written, and verbal communication skills.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Proactive, flexible, and able to work independently as well as collaboratively.
  • Knowledge of B2B marketing and enterprise technology trends is a plus.
  • Fluent English

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

Client-provided location(s): São Paulo, State of São Paulo, Brazil
Job ID: IBM-44271
Employment Type: Other

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