B2B Email Marketing Associate

At HomeAdvisor, we create digital products and experiences to help hundreds of millions of homeowners connect with talented service professionals to get work done. We are a two-sided marketplace that is reimagining how people care for and improve their homes while also nurturing growth of independent small businesses. As #1 in the Homeservices category, our tremendous scale is the launchpad to boundless inventions in technology and product!

About the role

As a B2B Email Marketing Associate, you will help create personalized content, formulate tests, analyze results, and provide recommendations to senior level management. You will help build relevant and triggered email campaigns by using behavior data to send the right message at the right time. To be successful, you will need a unique combination of strong creativity and analytical skills to take the email program to the next level.

• Plan and execute email marketing campaigns targeted throughout the B2B customer lifecycle.
• Monitor and report on email performance, leading to the continuous improvement of user experience and overall ROI.
• Work with other business departments including copywriters, designers, developers, product, sales, and business development.
• Hands-on use of our email service provider platform, Oracle (Responsys) Marketing Cloud. Within the platform, you will be manipulating HTML, segmenting the audience, designing and executing A/B tests, and serving as a final quality assurance check before campaigns are launched.
• Use database management skills target customers based on behaviors (i.e. opens, clicks, enroll volume, etc.).
• Launch new tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.
• Use strategic problem-solving skills to increase deliverability and profitability of the program.

• 1+ years of experience in email marketing highly preferred
• BS/BA in marketing, communications or related field
• Hands-on experience with email service providers like Oracle (Responsys) Marketing Cloud, Salesforce, Sailthru, etc.
• Strong project management skills with the ability to monitor multiple projects simultaneously and overcome obstacles
• Must have excellent written and communication skills, and be extremely detail-oriented
• Superior analytical and problem-solving skills, demonstrated ability to understand key performance drivers and execute against findings
• Demonstrated ability to interpret in-depth analyses and uncover actionable insights
• Ability to pivot to high priority tasks quickly when the need arises
• Familiar with HTML, Microsoft Word, Excel, PowerPoint, and Photoshop
• High aptitude for learning new skills and the willingness to tackle new challenges
• Must be a team player!

• The salary band for this position range s from $42,000-$55,000, commensurate with experience an performance . Compensation may vary based on factors such as cost of living.
• This position will be eligible for a competitive year end performance bonus.
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world