Sr. Employer Brand Specialist (f/m/d)

The opportunity

As a Sr. Employer Brand Specialist at Hitachi, Ltd., you will be instrumental in shaping and promoting our employer brand to attract top talent globally. You will develop and execute strategies that highlight our unique culture, values, and career opportunities, ensuring Hitachi is recognized as an employer of choice.

How you'll make an impact

• Develop, implement, and manage a comprehensive global employer branding strategy aligned with Hitachi's overall business objectives and talent acquisition goals
• Conduct market research and competitor analysis to identify employer brand trends, best practices, and opportunities for differentiation
• Create compelling and consistent employer brand messaging across all touchpoints, including career websites, social media, job boards, and internal communications
• Collaborate closely with Talent Acquisition, Marketing, Communications, and HR teams to ensure brand consistency and effective campaign execution
• Manage Hitachi's presence on various employer review sites and professional networking platforms, actively engaging with candidates and employees
• Plan, organize, and execute employer branding events, career fairs, and university partnerships
• Develop and produce high-quality content (e.g., videos, testimonials, articles, infographics) that showcases Hitachi's employee experience and culture
• Track, analyze, and report on the effectiveness of employer branding initiatives using relevant KPIs, making data-driven recommendations for optimization
• Train and empower hiring managers and employees to act as brand ambassadors
• Stay abreast of industry trends and innovations in employer branding, recruitment marketing, and talent attraction

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field
• 5+ years of experience in employer branding, recruitment marketing, or corporate communications, preferably within a large, global organization
• Proven track record of developing and executing successful employer branding strategies that resulted in measurable improvements in talent attraction and engagement
• Strong understanding of digital marketing, social media platforms, and content creation best practices
• Excellent written and verbal communication skills with the ability to craft compelling narratives and engage diverse audiences
• Experience with employer review platforms (e.g., Glassdoor, LinkedIn) and analytics tools
• Ability to work independently and collaboratively in a fast-paced, matrixed environment
• Strong project management skills with the ability to manage multiple projects simultaneously
• Fluency in English required; proficiency in other languages is a plus