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Manager, Online Marketing

3+ months agoWest Hollywood, CA
Match boasts more dates, more relationships and more marriages than any other dating business. Simply put, we change lives.
We are looking for an experienced, talented marketing manager who will be responsible for the creation, implementation, analysis and management of successful campaigns and initiatives across the brands.

You day-to-day:

  • Lead the brand's online channel growth through ideation, definition and execution of focused, high-impact strategic initiatives
  • Identify new opportunities and provide strategic recommendations to drive growth of our online marketing channels
  • Develop and execute targeted customer acquisition marketing campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of user experience and overall ROI
  • Collaborate with design team to develop creative test strategies and provide strategic context and insight for creative idea generation
  • Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performance
  • Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analyses as required
  • Maintain marketing budgets, provide weekly forecasts and track performance and success metrics of online marketing campaigns
  • Manage vendor relationships and work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
  • Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations)

We could be a match if:

  • You have at least 3 years’ experience in display advertising, online marketing, affiliate marketing and/or mobile marketing preferred
  • You have experience working for consumer internet brands with similar subscription and conversion models preferred
  • You have advanced Excel and analytical skills required
  • You are an excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by growth and change
  • You have demonstrated cohesive end-to-end thinking in defining, creating and executing display and creative testing
  • You have demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization
  • You have the ability to interact with senior level management combined with strong communication and presentation skills
  • You possess an assertive, take charge attitude, ambitious, creative, team player
  • #LI-LG1

Why Match Group?

Our mission is simple – to help people find love and happiness!
We love our employees too – here are some examples how:

Annual training budget for each employee
100% employer match on 401k contributions
Specific COVID-19 allowance for home office set-up
Matched giving to qualified organizations
100% paid Parental Leave
Happy Hours and Company events (they are all virtual now, but still a ton of fun!)
We value diversity at our company and will never discriminate based on someone’s race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 
Job ID: 0ca3ef96-d878-4d35-af65-5220e3a8e3bb