Manager, Online Marketing

You day-to-day:

• Lead the brand's online channel growth through ideation, definition and execution of focused, high-impact strategic initiatives
• Identify new opportunities and provide strategic recommendations to drive growth of our online marketing channels
• Develop and execute targeted customer acquisition marketing campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of user experience and overall ROI
• Collaborate with design team to develop creative test strategies and provide strategic context and insight for creative idea generation
• Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performance
• Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analyses as required
• Maintain marketing budgets, provide weekly forecasts and track performance and success metrics of online marketing campaigns
• Manage vendor relationships and work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
• Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations)

We could be a match if:

• You have at least 3 years’ experience in display advertising, online marketing, affiliate marketing and/or mobile marketing preferred
• You have experience working for consumer internet brands with similar subscription and conversion models preferred
• You have advanced Excel and analytical skills required
• You are an excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by growth and change
• You have demonstrated cohesive end-to-end thinking in defining, creating and executing display and creative testing
• You have demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization
• You have the ability to interact with senior level management combined with strong communication and presentation skills
• You possess an assertive, take charge attitude, ambitious, creative, team player
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