Sr Marketing Manager, LPS - Dallas, TX

JOB OVERVIEW:

This position is responsible for the full ownership and daily operations of the marketing function at LPS. This role will translate the company's marketing assessment and strategic playbook into actionable plans that drive demand generation, elevate the brand, and support sales growth. This role will oversee all marketing channels, manage internal/external resources, and ensure that all marketing efforts are measurable, ROI-driven, and aligned with organizational goals.

KEY RESPONSIBILITIES:

Marketing Leadership & Strategy

• Lead the development, execution, and continuous optimization of LPS's overall marketing strategy.
• Own day-to-day operations of the marketing department, including workflows, processes, and performance management.
• Build and manage a high-performing team consisting of internal staff and external contractors or agencies.
• Set annual marketing budgets, forecast performance, monitor spend, and track ROI across all campaigns.
• Create dashboards, reporting systems, and regular updates for executive leadership on marketing performance and outcomes.

• Plan, manage, and optimize all paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.).
• Oversee direct mail campaigns, including list management, creative alignment, execution, and performance tracking.
• Manage relationships with ad platforms, media partners, and external agencies.
• Develop and implement SEO and SEM strategies to increase organic visibility and drive qualified traffic.
• Create and maintain comprehensive content calendars to ensure consistent lead flow and timely campaign execution.

• Evolve and strengthen brand positioning across all channels, shifting brand identity toward the company and reducing dependency on founder-centric branding.
• Ensure consistent brand voice, design standards, and messaging across all platforms and materials.
• Review and approve all content, including digital creative, video, long-form content, and sales collateral.
• Lead the development of thought leadership initiatives including white papers, articles, industry publications, and content targeting dental practice owners.
• Support the sales team with tailored materials for each stage of the sales process.

• Oversee full website management, including CMS updates, user experience optimization, and conversion rate improvements.
• Manage website integration, analytics tracking, and conversion monitoring to ensure lead quality and performance.
• Utilize CMS platforms (WordPress, Webflow, or similar) for updates, testing, and content deployment.
• Leverage HubSpot for marketing automation, lead nurturing, email campaigns, analytics, and attribution.

• Oversee all trade show and industry event participation, ensuring the brand is represented with appropriate materials, messaging, and follow-up workflows.
• Collaborate cross-functionally to maximize event ROI and generate new business opportunities.

• Actively use a wide-range of unique professional skills; expert understanding of industry practices
• Excellent proficiency with tools, systems, and procedures
• Outstanding planning/organizational skills and techniques
• Outstanding independent decision making, analysis and problem solving skills
• Outstanding verbal and written communication skills
• Outstanding presentation and public speaking skills
• Outstanding interpersonal skills
• Outstanding conflict resolution skills and ability to deliver difficult messages
• Strong ability to build partnerships at all levels within the company
• Strong negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills and ability to manage a budget
• Expert in multiple technical and/or business skills
• Ability to cultivate and develop lasting internal and external customer relations