Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
We're seeking an experienced Paid Search Manager to join our dynamic marketing team and lead digital traffic acquisition for our e-commerce efforts across Magazines. This position will be tasked with constructing and executing paid media campaigns encompassing Paid Search and Product Listing Ads, driving account strategies, and managing day-to-day tactics. Utilizing consumer insights, financial inputs, and market trends, this role is pivotal in driving efficient revenue growth. Collaborating closely with corporate merchandising and growth marketing teams, this role is a key player in shaping acquisition strategies for all brands e-commerce efforts and experimenting with new potential paid traffic channels.
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The ideal candidate is customer-centric, capable of owning this channel and embracing data-driven decision-making. Given the diverse spectrum of brands and customer types in our portfolio, this role demands enthusiasm for varying engagement levels, shopping behaviors and customer segments. Strong e-commerce acquisition experience and a history of effective collaboration with other teams are essential. This position resides on the Consumer Growth Team, fostering an innovative, collaborative, and data-centric environment focused on driving customer acquisition.