Associate Director, Email & Lifecycle Marketing

Why Hearst Magazines

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.

But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

We are in search of an experienced marketer to join our Email team as the Associate Director, Email and Lifecycle Marketing. This role is critical to driving revenue growth and customer engagement through best-in-class emails. The ideal candidate will collaborate closely with cross-functional teams to identify opportunities and develop campaigns targeting active and former customers, utilizing personalization and automation to achieve scale. The right candidate will be an analytical, customer-focused individual who thrives in a fast-paced environment with competing priorities and excels in effective collaboration across teams. Reporting to the Senior Director of Email, this role involves managing a small team that is responsible for increasing customer value and driving acquisition, retention as well as engagement across all magazine brands.

• Lead the day-to-day operations to ensure effective performance of lower-funnel email efforts while developing high-impact strategic initiatives that align with business objectives.
• Manage Membership Newsletters and other CRM efforts to ensure value and engagement.
• Strategize, create, and execute targeted email campaigns, both triggered and ad-hoc, to various customer segments.
• Develop and implement lifecycle marketing strategies, fostering customer engagement and loyalty throughout their journey while also amplifying revenue and Lifetime Value (LTV).
• Craft personalized and relevant messaging tailored to different stages of the customer lifecycle; maintain high standards for marketing creative/copy to ensure brand alignment.
• Drive insights and cross-functional learnings on campaign performance, leveraging best practices and providing actionable recommendations.
• Continuously analyze customer behavior, adapting strategies to optimize retention and maximize customer lifetime value, communicating both insights and recommendations.
• Effectively utilize customer data to segment audiences and tailor messages based on preferences and behavior, leveraging automation and personalization to drive efficiency.
• Drive the design and build of emails using tools, ensuring best practices and accuracy.
• Implement and execute A/B testing strategy continuously improving emails by optimizing creative, content, messaging, subject lines etc.
• Monitor and analyze email metrics weekly and monthly, tracking key performance indicators (KPIs) offering recommendations to optimize campaign performance.
• Develop and optimize customer lifecycle campaigns through journey management in CDP.
• Manage and support the growth and development of a two-person team.
• Collaborate with cross-functional teams to ensure alignment with overarching marketing and business objectives.

• Bachelor's degree in marketing, Business or related field.
• Strong understanding of Email, Marketing and Lifecycle Management.
• Knowledgeable about industry trends, marketing automation and email regulations.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Hands-on experience building and deploying emails using ESP (Sailthru, CheetahDigital).
• Experience using MarTech for segmentation, personalization and journey management.
• Clear verbal and written communication, with strong organizational and presentation skills.
• A multi-tasker and team player comfortable working across many brands.
• Capable of effectively collaborating with cross-functional groups on strategic initiatives.
• Familiarity with HTML and CSS, as well as MS Office and Google Analytics.
• 5+ years experience in retention, CRM, lifecycle, and or consumer marketing, ideally in e-commerce or subscription business.
• Results-oriented with the ability to create and drive strategy while also being hands-on.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.