Site Name: Japan - Tokyo - Akasaka
Posted Date: Mar 28 2024
Job purpose:
- Plan and execute the marketing strategy and tactics to ensure commercial success of the product
- To strategically drive "Shape the market" & "Shape the product", work with Brand Lead to develop and execute brand strategy and tactics for the product which is the first injectable treatment in HIV therapeutic area.
- Gather and obtain insights from market and find out opportunities to expand access to this innovative treatment.
- Develop promotion scheme and relevant promotion materials that support the communication of the brand strategy and meet the compliance code.
- Build and execute external customer engagement plan to develop and maintain relationships with key external experts and other key stakeholders.
- Closely work with Sales team to engage MRs to ensure the sufficient level of knowledge, belief and execution to the promotion
- Collaborate as cross functional team including Medical Affairs and Global/Above country team to maximize the value of product
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スキル Skill:
- Demonstrated strength in strategic and analytical capabilities.
- Effective communication and negotiation skills with various internal and external stakeholders.
- Strong performance mindset and proven track record to deliver.
- Demonstrated record in achieving results through others, building teamwork and developing.
- Minimum of 5 years' experience in pharmaceuticals
- Minimum of 2 years' experience of pharmaceuticals marketing
- Experiences working with key internal and external stakeholders
- Bachelor's degree
- Japanese: Native level / English: Business level (Equivalent to TOEIC score of 800 or above)
- Experience of new product launch
- English: Fluent level
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
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