Site Name: China - Sichuan - Chengdu - JinJiang District - Building Baiyang
Posted Date: Mar 22 2024
Role Purpose 职位目标:
- Lead local / regional Marketing Promotion Execution with excellence & customer focus, which align regions with marketing to improve execution and feedback (50%)
- Lead Regional Promotion Team win hospital listing working together with cross function team, as well as support for building DTP Chain Store to increase patient's accessibility (30%)
- Lead big brand promotional project execution aligned with brand strategy; increase participation in, and support of, center marketing activities(20%)
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Key Accountabilities/Responsibilities 主要工作职责:
Lead Event Execution领导项目执行:
- Lead and ensure team high quality implementation of GSK promotional activities in the regions;
- Lead team to maintain good communication with key external experts in the region to support regional promotion meetings
- Lead team to understand market environment in the region, identify opportunities and make constructive proposals to central marketing team during annual activity planning.
Lead team to educate and engage customer ( mainly with HCO) 客户接洽 (主要和HCO)
- Expand GSK local HCO coverage by increasing number of local events
- Identify, plan and establish potential partnership with external experts/organization
- Ensure HCO/ EE qualification and documentation fits GSK requirements
Lead team to ensure excellence in execution and enhance feedback loop领导区域推广市场卓越的执行力和反馈
- Provide Coach to the regional promotion manager to enhance capability & skills if needed;
- Leverage team's project management skills to support roll-out to marketing campaigns and TA projects
- Ensures all materials used in field are ZINC approved and provide timely feedback to central marketing team to ensure content delivery effectiveness
Lead team to win in hospital listing and support for building DTP chain store to increase patient's drug accessibility 领导区域执行团队赢得医院准入和支持到建立DTP药房, 以帮助到患者药物的可及性 Matrix Management矩阵管理:
- Team Ability to work with central function teams such as marketing, EOT, Commercial Excellence and compliance teams
Qualifications/Requirements申请资格/ 职位要求:
- University degree, preferable major in medical area
- MNC sales or marketing team management experience (min. 3 yrs)
- Successful coaching and people development experiences preferred
- Project management experience; presentation and facilitation skills
- Strong communication skills, competent in English speaking and business writing
- Proficiency in using MS offices (WORD, PowerPoint, Excel and etc.);
- Strong team player, willing to take initiative to make a difference;
- Self-motivated, passionate and performance driven;
Why Us?
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
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