Head of Communications

Site Name: Korea - Seoul
Posted Date: Jan 24 2024

At GSK, we're a company with a purpose to help people do more, feel better and live longer . We realize that our purpose starts with us. When we feel at our best, we perform at our best. Therefore, we want all applicants to be able to perform their best throughout the recruitment process.

We will be delighted to hear from talented individuals that align with our values . These are at the heart of everything we do and include: Patient focus, Transparency, Respect, Integrity with Courage, Accountability, Development, and Teamwork .

When you set out on your adventure at GSK, we make a deal . You commit to living our values and expectations and performing against our Innovation, Performance, and Trust priorities. In return, GSK commits to providing the right environment for you to thrive . Together, we build an environment where we can all thrive and focus on what matters most to each of us.

• Demonstrates the GSK Expectations (Courage, Accountability, Development, Teamwork) across the span of their responsibilities and exemplifies people-centered leadership including workplace diversity and inclusion.

• Have leadership agility to move from supporting the business on commercial priorities to challenging it on reputational risk. They are motivated to achieve, not motivated to avoid. They know when and how to challenge, demonstrate judgment based on evidence and experience, challenge groupthink and always bring the outside in.
• Have the ear of the business and counsel leadership with credibility and confidence based on a good "Listening and Analysis" in and of the business and its external environment (political, economic, societal, media, competitor, customer, patient, technological).

• Think commercially and have basic financial literacy and understand the market and drivers of Performance and they can articulate Performance versus the competition.

• Understand GSK's purpose and IPT strategy and the associated objectives of the business unit they support and GSK Innovation. They translate this understanding into aligned CGA deliverables to realize sustainable shareholder value.

• Proactively influence opinion across the range of internal and external stakeholders to safeguard GSK's reputation and license to operate; support its customer proposition and shape its operating environment to realize sustainable shareholder and wider stakeholder value.

• Have a strong working knowledge of relevant GSK policy. They always demonstrate GSK values and work within the compliance framework to deliver business outcomes.

• This role acts as a custodian of GSK's brand and reputation.

• Business partnering with the GM and member of the Korea Leadership Team. Strategically drives and implements communications and engagement initiatives relevant to business priorities.
• Bridging global & region market communications, offers regional and wider market perspectives to the global Comms team, helping them understand the needs of the business and its markets as we seek to drive performance and build corporate reputation.

• Establish internal communications strategy and key messages thru solid coordination with key business partners
• Own the internal communications channels and devise strategic communications plans both internally and externally (including media management)
• Manage internal corporate engagement initiatives (e.g., GM talks, Townhall, internal events)
• Approver and gatekeeper of any GSK Korea wide communications
• Counseling different functions for internal / external communications

• Alongside the General Manager, the Head of Comms is accountable for GSK meeting its targets in corporate reputation indexes.
• Act as a custodian of GSK's brand and reputation. They demonstrate courage including a willingness to take smart risks. This means proactively identifying risks, opportunities, and future trends with a short- and long-term view. They find ways to share these insights and influence decision-making in the company.
• Building a corporate image for GSK in Korea.
• Issue and crisis management for GSK Korea with CGA MA Head.

• This role is the approver of all external communications materials for GSK Korea including media statements, letters to stakeholders, reactive statements, and lines to take for communications with customers (for specific initiatives).
• For GSK Korea, be the single contact point for the local media and manage the media relations in a robust manner to build corporate reputation.
• Manage external engagement activities for GM and LT. (e.g., media management, VIP visits).
• Proactively engage in health policy discussions with various stakeholders in the media sector.
• Be a representative of GSK Korea Communications to KRPIA's public affairs initiatives
• Draft and release a media statement.
• Be a counsel to BUD for external brand PR.

• 12+ years of experience in a communications role
• Prior experience working in a media/news agency is essential
• Knowledge of the pharmaceutical industry will be advantageous
• Ability to deal with media and manage vendors/agencies on communication activities