Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing.
- Experience managing end-to-end marketing campaigns and working with third-party retailers or carriers.
- Experience managing cross-functional or cross-team projects.
- Experience in engaging and influencing cross-functional teams in a fast-changing global organization.
- Excellent business acumen with experience building go-to-market strategy, planning, and execution across online and traditional retail channels while managing large channel marketing budgets.
- Understanding and experience in the smartphone sales industry.
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About the job
As part of the Retail Marketing team, you will join a team of retail specialists, creatives, experience designers, producers, product marketers, go-to-market strategists and brand managers whose mission it is to fundamentally change how people shop. Guiding your team's search for how to bring innovation and fresh thinking to retail environments is the question: "What if Google was a place?". You may be responsible for managing retail executions, both online and offline, for Google products such as Pixel, Google Home, Google wearables and more. Regularly, you provide guidance to retail partners on how to best bring Google ecosystems to life in retail environments.
On the India Devices and Services Marketing team, in close collaboration with country teams, you will be responsible for key retail and carrier partners across Google Pixel devices from a marketing perspective. The objective is to develop and execute channel marketing initiatives by overseeing go-to-market planning across partners to discover ways to increase sales at those partners, while keeping key stakeholders informed on a regular basis. This is an amazing chance to make a substantial contribution to the Devices and Services Product Area in India.
In this position, you will collaborate with a cross-functional team including sales, communications, legal, product development, operations, and more. You will also be responsible for local and regional stakeholder management by aligning on strategy, providing feedback when creating campaign briefs, and conducting performance reviews.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop channel marketing plans with retail and carrier partners and execute campaigns to drive sales of Pixel devices, including always-on retail training programs, point-of-sale marketing, and other customer facing experience.
- Plan and execute go-to-market strategies for new product (and feature) launches.
- Develop methods to track effectiveness of retail strategy through measurement and customer research.
- Establish and build channel experience/digital education as a key pillar for retail, own and drive user education metrics and grow local capabilities and tools in partnership with global, regional, and cross-functional stakeholders.
- Be the key point of contact for partner marketing across expansion markets to internal Marketing teams and cross-functional stakeholders.