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Lifecycle Marketing Manager, CRM

New York, NY

GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

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We are in search of a Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager on the CRM team, you will play a vital role in implementing, measuring, and iterating lifecycle journeys to build personalized relationships with customers at all stages of their journey with GoodRx, with a specific focus on lead nurturing and activation experience. In this role, you'll collaborate closely with product stakeholders to ensure seamless user experience. This is a hands-on role; you will have the opportunity to drive highly impactful and visible results that will have a meaningful impact on our millions of customers.


  • Create and refine automated lifecycle journeys and one-off campaigns across email, push, SMS, and other CRM channels to increase conversion, utilization, retention, and customer lifetime value (LTV)
  • Work closely with Sr. Lifecycle Marketing Manager to build a messaging roadmap that leads to increased activation, engagement & retention across a variety of triggered, targeted, and promotional programs.
  • Develop innovative messaging solutions for the paid leads activation program
  • Analyze cohort performance, identifying opportunities and understanding the "why" behind customer behavior; develop strategies and testing opportunities to address ongoing insights and findings.
  • Build cross-functional relationships internally, working closely with our product and engineering teams.
  • Drive email & mobile marketing execution by partnering with our brand team to develop top-notch content.
  • Collaborate closely with BI to identify key metrics for lifecycle programs and continuously iterate on ways to improve them.

Skills & Qualifications:

  • 5+ years of hands-on lifecycle marketing experience
  • Proven experience building email campaigns end-to-end with an understanding of email & mobile marketing (push, in-app & SMS) best practices
  • Must have experience building multi-channel journeys in Salesforce Marketing Cloud
  • Experience conducting A/B tests and turning results into insights that can be socialized and presented across key stakeholders
  • Experience in healthcare marketing is highly preferred
  • Must be detail-oriented with an eye for overall user experience
  • Excellent communication and organization skills

If you are passionate about creating exceptional user experience and making healthcare more accessible to millions of Americans, we invite you to apply.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:
$96,000.00 - $154,000.00

New York Office:
$88,000.00 - $141,000.00

Santa Monica Office:
$80,000.00 - $128,000.00

Other Office Locations:
$72,000.00 - $115,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit

Client-provided location(s): New York, NY, USA; Santa Monica, CA, USA
Job ID: GoodRX-JR100243
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Founder led