Lifecycle Marketing Manager

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

Overview: We are in search of a Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager focused on subscriptions on the CRM team, you will play a vital role in implementing, measuring, and iterating subscription lifecycle journeys to build personalized relationships with customers throughout their subscription experience with GoodRx. You'll focus specifically on subscription acquisition, onboarding, renewal, and retention strategies to maximize subscriber lifetime value while developing nuanced audience segments based on health conditions and treatment journeys. In this role, you'll collaborate closely with product stakeholders to ensure a seamless subscription experience. This is a hands-on role; you will have the opportunity to drive highly impactful and visible results that will meaningfully impact our subscription revenue and customer satisfaction.

Responsibilities:

• Create and refine automated subscription lifecycle journeys and one-off campaigns across email, push, SMS, and other CRM channels to increase subscription conversion, utilization, renewal rates, and subscriber lifetime value (LTV)
• Develop sophisticated audience segmentation strategies that leverage health condition data to deliver more relevant, personalized experiences
• Work closely with Sr. Lifecycle Marketing Manager to build a subscription messaging roadmap that leads to increased trial conversions, subscriber engagement, retention, and winback across condition-specific audience segments
• Develop innovative messaging solutions for free trial conversions, subscription onboarding, and renewal notifications tailored to different health condition journeys
• Analyze subscriber cohort performance by health condition segment, identifying churn risks and opportunities, and understanding the "why" behind subscriber behavior; develop targeted strategies to address ongoing insights and reduce subscriber attrition
• Build cross-functional relationships internally, working closely with our product and engineering teams to optimize the subscription experience for various health condition audiences
• Drive subscription email & mobile marketing execution by partnering with our brand team to develop compelling content that communicates subscription value proposition for specific health condition segments
• Collaborate closely with analytics team to identify key subscription metrics (MRR, churn rate, ARPU, retention rate) across health condition segments and continuously iterate on ways to improve them
• Implement dunning strategies to reduce involuntary churn and payment failures while maintaining sensitivity to various health condition journeys

Skills & Qualifications:

• Bachelor's degree in Marketing, Business or Communications or the equivalent
• 5+ years of hands-on subscription lifecycle marketing experience
• Experience with health condition-based audience strategy and segmentation to drive personalized messaging
• Proven experience building subscription-focused email campaigns end-to-end with an understanding of email & mobile marketing (push, in-app & SMS) best practices
• Must have experience building multi-channel subscription journeys in Salesforce Marketing Cloud
• Experience conducting A/B tests on subscription messaging across different health condition segments and turning results into insights that can be socialized and presented across key stakeholders
• Experience in healthcare subscription marketing is highly preferred
• Must be detail-oriented with an eye for overall subscriber experience
• Excellent communication and organization skills
• Experience with subscription analytics and reporting tools

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:
$96,000.00 - $154,000.00

New York Office:
$88,000.00 - $141,000.00

Santa Monica Office:
$80,000.00 - $128,000.00

Other Office Locations:
$72,000.00 - $115,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or goodrx@myworkday.com addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.