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Goldman Sachs

Executive Office, Vice President, Design System Product Manager - New York, NY

New York, NY

Vice President, Design System Product Manager


The Executive Office plays an integral role in setting and advancing Goldman Sachs' corporate strategy, and in preserving the firm's distinctive culture. We are responsible for safeguarding the firm's relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm's evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm's social and sustainability agendas.

About Global Marketing

Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, Goldman Sachs is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, Content, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

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The Role

The Design System Product Manager sits at the intersection of design, engineering, and operations, responsible for managing a new, in-progress Goldman Sachs design system ("GSDS") that will serve as the foundation for the firm's digital properties and visual identity. The Design System Product Manager is accountable for defining the long-term strategy of the Design System (Figma Toolkit + UI Toolkit + Digital Publishing Toolkit) and driving its adoption across the firm.

The ideal candidate is a proven digital product manager with enterprise-level experience who balances the strategic vision of a firmwide design system with a willingness to sweat the details and actively problem-solve at the team, asset, and component level. They are comfortable partnering with marketers, designers, product teams, engineering teams, and senior stakeholders alike.

About the Strategy, Insights, & Technology team

The Strategy, Effectiveness & Insights team is a group of expert practitioners within the Global Marketing organization of Goldman Sachs. This team delivers on behalf of the corporate brand & Executive Office while also acting as a center of excellence for marketing work across the firm. Our mission is to serve as stewards of a remarkable Goldman Sachs brand, champions for best-in-class data and technology solutions, and enablers of marketing ROI across the firm. Beyond leading Corporate Brand & Executive office efforts, we consult with our partners in the firm's business units (e.g. Global Banking & Markets, Platform Solutions, and Asset & Wealth Management) to understand key business questions and marketing objectives, and provide hands-on service and expertise to drive the business forward.


Strategy and Governance

1. Strategy and Roadmap:

  • Define the 2-3 year strategy for the GSDS
  • Translate the strategy into concrete OKRs across the 3 products

2. Backlog prioritization

  • Create an intake process and define prioritization framework
  • Ensure critical incoming feature requests are prioritized across the board
  • Look out for other investment areas that need to be prioritized (e.g. team efficiency, regulatory requirements, non-functional areas)
  • Define the ROI for bigger investments to ensure a right balance between high-impact (commercial or adoption) and implementation cost

3. Documentation

  • Ensure the consistency of documentation across the GSDS
  • Implement a process to keep all docs up-to-date and of high-quality

4. Contributions

  • Document a governance model for contributions to the GSDS
  • Actively scout and manage the absorption of components that should be transferred into GSDS rather than owned by individual app teams

5. Extensions

  • Define the guidelines that app/platform teams should follow to create and maintain business-specific extensions to GSDS
  • Conduct periodic check-ins with flagship web properties to review that their extensions adhere to GSDS guidelines

Delivery and Adoption

1. Stakeholder Engagement and Advocacy

  • Identify and work with a representative spectrum of stakeholders
  • Advocate for using GSDS across all platforms (including mobile, low-code / no-code)
  • Check in regularly with the sponsors

2. Adoption Driving

  • Roadshow GSDS at different forums (internal and possible external) to raise product awareness
  • Define and execute partnerships with externally-facing web products
  • Identify and track non-adopters and work with them to understand the gaps and evolve GSDS as needed

3. Communication and Training

  • Use weekly status meetings and status reports to report on progress, drive accountability, and raise risks/headwinds early on
  • Publish posts and newsletters to inform GSDS customers about major releases, roadmap changes, or any other updates that need to be broadcast
  • Co-ordinate training aimed at graduates and experienced hires in order to introduce them to GSDS

4. Versioning and Releases

  • Define a coordinated versioning strategy across GSDS constituents (including publishing to other brand guidelines portals)
  • Ensure ongoing compatibility between Figma and code - where deltas exist, these must be tracked with a plan to address
  • Have a QA process in place to ensure implementation reflects design
  • Define release scope and plan (both beta and final)

5. Metrics

  • Define and implement metrics on usage, support, and customer satisfaction (includes conducting surveys)
  • Use a data-driven approach to periodically re-evaluate areas of investment (e.g. prioritize high-usage / high-support components)
  • Ensure both day-to-day support and the long-term engagement model are geared towards reducing support and improving customer satisfaction


  • 10+ years of relevant experience in digital product manager roles; delivering products with non-trivial engineering components, ideally in the web application, component library, or product marketing spaces
  • Excellent written communication skills, is familiar or comfortable expressing business and engineering plans in multi-page narrative format
  • Strong verbal communicator with the ability to translate strategic thinking into compelling, concise, and persuasive arguments and recommendations
  • Proven leadership abilities, with demonstrable skill leading through influence, building consensus, and managing up to senior/executive-level stakeholders
  • Ability to connect with and build relationships with marketing and business leaders across the organization
  • Entrepreneurial and inventive problem solver; curious and passionate about all areas of marketing
  • Ability to manage multiple priorities and thrive in a dynamic fast-paced environment

Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

Salary Range
The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

Client-provided location(s): New York, NY, USA
Job ID: goldman-82879
Employment Type: Other

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