Growth Strategy Manager

JOB DESCRIPTION

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

RESPONSIBILITIES

GM Financial is seeking a strategic, data-driven Growth Strategy Manager to support initiatives for our direct lending product portfolio, driving customer acquisition, retention, revenue growth, and profit margin expansion. In this role, you will be responsible for leading activities related to identifying, scaling, and executing go-to-market product strategies for the expansion of our products into new markets and cultivating growth partnership strategies (affiliate, platform, and distribution partners). This role will maintain in-depth understanding of overall business and marketing objectives, while constantly analyzing outbound campaign performance for optimization opportunities.

The ideal candidate has deep experience in performance marketing, a sharp analytical mindset, and the ability to creatively source and scale growth opportunities. You will optimize existing partnerships and create new strategic relationships that expand our reach and drive customer acquisition. You understand market dynamics, are able to identify trends, and can work closely with Product Managers, Marketing, Pricing, and Analytics to achieve product revenue and share objectives.

What you'll be doing:

• Create actionable growth strategies that focus on expanding the user base, penetrating new markets, and increasing revenue.
• Lead direct-to-consumer acquisition strategy, including affiliate/partner marketing and new channels.
• Develop, refine, and grow a high performing, metrics-driven, customer acquisition funnel.
• Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
• Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish.
• Identify, evaluate, and create new strategic partnerships and product opportunities to expand distribution and customer acquisition for our emerging direct lending products.
• Collaborating with product, engineering, and design teams to improve product features and user experience.

• Experience in strategic planning and analysis
• Proven experience scaling demand generation programs through technology, data and process.
• Demonstrated understanding and experience with digital and traditional marketing platforms
• Financial acumen to be able to analyze and understand the financial implications of business strategies
• Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance
• Ability to dive into performance measurements with teams to help optimize and find key insights into performance
• Exceptional communication and relationship management skills, with the ability to influence and work with senior stakeholders
• Ability to translate broad marketing goals into technical/analytical applications and synthesize results into relevant strategic marketing recommendations
• Excellent writing, communication, time management, and project management skills
• Ability to effectively communicate to all levels of management and influence cross-functional teams without formal authority
• Ability to understand opportunities from a business, analytical, and technical lens
• A test-and-learn mindset and the ability to move quickly and decisively in a dynamic environment.
• Proficiency with marketing automation and CRM systems, such as Salesforce, preferred
• Experience managing agency/vendor relationships
• Experience marketing regulated financial products or working with compliance/legal team
• Partnerships and/or business development experience in financial technology industry
• Strong financial modeling and business case development skillset

• 3-5 years of partnership or affiliate marketing experience required
• 3-5 years of demand generation experience, or related project or program management experience preferred
• 3-5 years of understanding of industry trends and how to leverage digital channels for growth preferred
• Prior experience in financial services or at a FinTech company a plus
• Bachelor's Degree or equivalent work experience required
• Master's Degree preferred