Growth Marketing Specialist II - General Motors Insurance

JOB DESCRIPTION

Why General Motors Insurance?

At General Motors Insurance, we are building an Insurtech business that will reinvent auto insurance. We are fully owned and backed by auto industry leaders General Motors and GM Financial.

This is a truly unique opportunity to join at the foundational stage of a start-up leading the transformation of the auto insurance experience.

GM has the largest connected vehicle fleet worldwide. In the US alone, there are currently 9M+ connected GM vehicles on the road and that number is projected to triple in the next 10 years. More than that, the OnStar system currently has access to over 900 data points from the vehicle. This surge in information about vehicles and how they are driven will revolutionize auto insurance. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion. We are serious about the safety and financial security of our customers.

This position will be posted until filled.

About the role

We are seeking a detail-oriented and collaborative digital marketing professional to lead the development, execution, and optimization of innovative multi-channel campaigns. This role involves managing email, SMS, and lifecycle marketing campaign execution, reporting dashboards, and campaign analytics, while ensuring seamless data flow and deliverability across digital marketing platforms. The ideal candidate will have experience in leveraging real time CDPs, marketing automation tools and other marketing platforms. Experience using Adobe Experience Platform or other Customer Data Platform tools, with strong skills in database management, segmentation or audience creation, A/B testing, campaign orchestration and management. Responsibilities include marketing campaign management, marketing data strategy, system maintenance, and cross-functional collaboration with marketing, product, data science and technology teams. Proficiency in HTML, CSS, SQL, and Microsoft Office tools is essential, along with excellent communication, writing, and editing skills. The candidate must be highly organized, adaptable, and committed to delivering high-quality work in a fast-paced, team-oriented environment. Build, execute and improve innovative direct to consumer campaigns with multiple touch points, including email, SMS, direct mail, reporting and dashboards

• Create monthly, quarterly and ad-hoc reports at the request of the business
• Test the deliverability of campaigns (email/SMS) and ensure proper data flow from the campaign through the landing page and into the target database prior to campaign launch
• Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
• Review marketing data coming in from all sources, research and route/respond as appropriate
• Work closely with marketing groups and Product Management to deliver best performing digital content at the right touchpoints.
• Structure the use of links, images and styles following brand guidelines
• Build, manage and optimize audience segments to drive growth
• Manage marketing compliance strategy by partnering with product, legal and privacy teams
• Implement list segmentation strategies for targeted email/SMS/Direct Mail campaigns
• Provide day-to-day system maintenance and configuration of the systems, as well as act as the first line of defense for system support.
• Work with product and technology partners to understand system functionality, manage MarTech roadmap to ensure execution and compliance
• Assist with special projects as assigned

• Adobe Experience Platform or like Customer Data Platform tools such as Segment, Tealium, ActionIQ are highly encouraged
• Database management, segment development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
• Strong understanding of A/B testing
• Building and administering multiple campaigns in Adobe Journey Optimizer or similar marketing automation platform
• Basic skill and knowledge of HTML, CSS, SQL and BI Tools such as Power BI, Tableau or Databricks
• Effectively work with team members from diverse disciplines
• Be enthusiastic and positive in providing and receiving feedback
• Exhibit confidence, flexibility, and an open mind
• Demonstrated ability to work in a team environment that requires quick turnaround and quality output
• High-level proficiency in MS Excel, MS PowerPoint, and MS Word
• Excellent written/verbal communication skills
• Excellent writing and editing skills
• Possess a strong attention to detail and quality control
• Well organized with strong time management skills

• Bachelor's Degree in Marketing, Communication or related discipline required
• 3+ years tactical and strategic experience in Marketing Automation required