Communication Specialist

JOB DESCRIPTION

Why Content Marketing at GM Financial?

The Content Marketing team at GM Financial excels in strategic communications and storytelling, driving engagement and enhancing the brand. We collaborate across GM Financial and General Motors to deliver timely, relevant content that improves customer experience and markets our products. If you thrive in fast-paced environments, are skilled at building relationships and communicate effectively, you'll find a great fit here.

RESPONSIBILITIES

About the role

Our Communication Specialists are skilled writers and editors who develop multimedia content that connects effectively with customers, dealers and employees. They generate innovative ideas, collaborate with stakeholders, and deliver clear, impactful messages that inform, engage, and motivate target audiences.

You will create and edit content for a variety of content channels and types, including:

• Advertising
• Brand messaging frameworks
• Case studies
• Customer correspondence
• Infographics
• Interactive content
• Marketing emails
• Newsletters
• Sales enablement materials
• Social media platforms
• Video scripts
• Websites
• Whitepapers

• Contribute to the development and delivery of communications that effectively articulate the company's narrative to customers and key stakeholders.
• Develop innovative concepts aligned with the department's content strategy, producing clear and accessible materials for a range of channels.
• Ensure all deliverables consistently adhere to high editorial standards concerning quality, clarity, accuracy, spelling and grammar.
• Serve as a strategic partner to leaders and teams, cultivating trusted relationships and promoting cross-departmental collaboration.
• Coordinate with stakeholders to plan and execute multi-channel campaigns, collaborating with subject matter experts to achieve consistent, on-brand messaging.
• Monitor, assess and enhance communication initiatives to optimize customer experiences.
• Efficiently manage multiple projects by prioritizing tasks and meeting deadlines.
• Assist in formulating best practices, methodologies and new service offerings.
• Provide support for marketing events and additional assignments as required.

• Digital communications, social media marketing, and auto finance industry knowledge
• Proficient in English communication and AP style writing
• Grasp of strategic communications methods
• Decisive thinker with execution skills
• Excellent interpersonal, presentation, organization and time management abilities
• Adaptable and positive in fast-paced environments
• Skilled in basic software (Outlook, Word, Excel)
• Familiarity with Adobe Workfront, Airtable or Miro preferred
• Bonus: Skills in UX content design, "scrappy video" editing, social media savvy, SEO knowledge, graphic design, animated media, and proficiency in Spanish or French are highly valued.

• Bachelor's Degree in related field or equivalent professional work experience, in journalism, mass communications, public relations or related discipline required
• 1-3 years of experience in an advertising/marketing agency or a corporate communications/marketing role, including internships required