Sr. Director, Marketing

Job Description Summary

At GE Vernova, a purpose-built energy company, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software, GridOS®, to global utilities to help them deliver reliable, sustainable, and affordable energy. We have the energy and AI-enabled software to change the world and are looking for a Marketing Leader to join our global team.

This leadership role will support the development and execution of strategies to drive rapid and sustainable growth for our organization. The Marketing Leader will oversee multiple functional teams to accelerate growth including Regional Marketing, Account-based marketing, Digital and Creative Services, Marketing Operations, and Partner Marketing.

• Provide leadership to the marketing team, developing the team members' capabilities, sharing best practices and resources, and ensuring the organized and consistent execution of marketing programs, account-based initiatives, and event-based activities, with consideration for regional differences and local market dynamics.

• Develop and execute region-specific, integrated territory marketing plans in close collaboration with Sales and channel teams, aligned to regional growth objectives, new customer acquisition, and customer retention goals. Integrated marketing plans should be multi-channel and encompass all stages of the buyer's journey and lead funnel.
• Be accountable for regional demand generation goals (MQLs, SQLs) and lead flow to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals.

• Build and lead global ABM center of excellence to support regional marketing. Accountable for supporting strategic account expansion and new logo wins.
• Focus on the systems, tools, best practices, campaign frameworks, tool kits, and standard work for account portfolios (account intelligence building), metrics/measurement and optimization. Manage ABM agency.

• Manage Marketing Technology platforms (CVent, On24, 6Sense, Drift, Outreach, Marketo, Salesforce, ZoomInfo, etc.) to ensure automated lead flow and intelligence, and prompt execution across platforms. Optimize the functionality of the digital infrastructure and ecosystem with close partnership with central IT organization.

• Performance reporting, optimization, and insights to ensure efficacy of paid media strategy and marketing programs. Team with central data team to manage marketing data in the central data lake and ensure attribution models are tuned.
• Manage budget to ensure fiscal responsibility across marketing spend. Interlock with finance and procurement to streamline processes.

• Centralize traffic management of marketing programs.
• Develop and execute web and digital channel strategies to optimize customer journeys and increase engagement and conversion rates. Develop, and execute digital marketing strategies, monitor, and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem. This position requires strategic insight and planning, hands-on execution, and a data-driven orientation that can quickly turn analytical insights into action.
• Manage and cultivate outside agency relationships to ensure that advertising, media and digital strategies effectively support and enhance the brand vision and strategy and deliver maximum impact and value.
• Oversee, monitor, and review advertising and marketing programs to ensure their timely execution within budget parameters, cost effectiveness and the maximization of return on spend.

• Establish partner marketing function, interlock with internal partner team, and drive the GTM strategy and key initiatives to help partners realize program value and support our customers.
• Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive engagement and demand generation. Collaborate with the Marketing team to design partnership collaterals, including presentations, emails, brochures, case studies, etc.
• Develop an effective communications framework that informs internal partner team and partner resources of product updates and GTM programs solution updates, etc

• 20+ years of a successful track record in a global senior marketing role within a matrix environment
• Bachelor's degree required, preferably in business, marketing, or related field
• Experience hiring and managing teams that range in size from 5 - 25
• Excellent leadership, communication, and decision-making skills

• Previous marketing leadership in an energy and/or software business
• Strong writing, presentation building, verbal communication and presenting skills
• Project management
• Strong business acumen
• Highly collaborative, able to work across functional teams
• Executive presence and demeanor
• Creative problem solver
• Attention to detail in all aspects of the role
• Understanding of relevant industry market trends, including regulatory, legal and technology trends
• Master's degree/MBA preferred