Sales Director (Middle East and North Africa) - Grid Software

Job Description Summary

We are seeking a dynamic and experienced Sales Director to lead GE Vernova's Grid Software business across the Middle East and North Africa (MENA) region. This critical leadership role is accountable for driving growth by shaping and executing the go-to-market strategy, leading strategic account planning, and ensuring the successful execution of large and complex transactions. The Sales Director will engage directly with clients at the highest levels, building strong CXO relationships, navigating competitive tendering processes, and managing multi-million-dollar deals with rigor and excellence.

The ideal candidate will bring a proven track record in industrial software sales, deep expertise in enterprise sales cycles and operational technologies, and significant experience managing large accounts across the region. As a hands-on leader, this individual will motivate and develop a high-performing, cross-cultural sales team while collaborating across GE Vernova businesses to bring the best of the organization to our customers. With the right blend of strategic vision and execution discipline, the Sales Director will play a pivotal role in accelerating growth and positioning GE Vernova as the leading software solutions provider for power utility grid clients in MENA.

Job Description

Roles and Responsibilities

• Lead the sales strategy for GE Vernova's software and services offerings across the Middle East and North Africa (MENA) region, ensuring strong revenue growth and market share expansion.
• Build, coach, and inspire a high-performing regional sales team, working in close collaboration with presales, solutions architects, and product management.
• Drive large deal pursuits, including identification, shaping, and closure of transformational opportunities with utilities and industrial clients.
• Develop and maintain executive-level relationships (CXOs) with key existing customers and net-new prospects across the region.
• Collaborate in a matrixed, global organization to leverage functional, technical, and delivery expertise for deal success.
• Ensure excellence in sales forecasting, pipeline management, and reporting, with full compliance to global sales plays, processes, and governance.
• Represent GE Vernova at industry events, conferences, and strategic customer forums.
• Stay ahead of market dynamics, regulatory changes, and funding opportunities to shape proactive sales strategies.
• Be accountable for quota attainment, customer satisfaction, and strategic expansion of GE Vernova's footprint in the MENA region.
• Experience in competitor analysis, market analysis, and proposal development are critical for success.

• Bachelor's degree in Science, Electrical Engineering, Physics; MBA or advanced business/technical degree preferred.
• 15+ years of experience in enterprise sales, including regional leadership experience in the MENA region.
• Strong background in the Power Utilities sector or Industrial Software domain is essential to this role. Candidates with an Oil & Gas background but with experience in software technology sales will also be considered.
• Proven track record of closing large, multi-stakeholder software and services deals.
• Prior experience working with clients across the Middle East and North Africa is highly desirable. Those with experience in managing and driving sales for a cluster of countries within the region will be highly regarded.
• Demonstrated ability to work effectively in cross-cultural, matrix environments.
• Experience in managing both new customer acquisition and strategic account growth.
• Ability and experience of running a high performance team. Coaching and mentoring the team to consistently improve the performance.
• Hands on approach in all sales stage activities . Starting from regional strategy, account strategy, deal shaping, opportunity qualification, tender response creation, contract negotiation etc.
• Excellent communication skills, with the ability to negotiate contracts and influence stakeholders.
• Strong business acumen, with a solid understanding of customer operations, market economics, and digital transformation imperatives in the utility and industrial sectors.