Digital Marketing Specialist-Email Automation

At Blue Cross Blue Shield Global SolutionsSM (BCBS Global SolutionsSM), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human-centered care, we go above and beyond for our customers and deliver an international healthcare experience that's simple, efficient, and human. Whether our customers live, work, travel, or study abroad, we give them the confidence and peace of mind to embrace every journey and say "yes" to new possibilities.

We are currently seeking Digital Marketing Specialist, Email Automation to join our corporate Marketing. This position reports to the Director, Digital Marketing and is a hybrid remote office position. The pay range is $60,000 - $62,000 with potential year end bonus.

The Digital Marketing Specialist will help develop and execute a variety of digital marketing programs with a focus on email marketing and marketing automation campaigns using Salesforce Marketing Cloud. As the Digital Marketing Specialist, you will work closely with segment marketing managers to plan, build, test, and execute email campaigns and automations. You will track and analyze campaign performance and evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments. You will also support the maintenance of our company websites, including making content updates as needed to support company and marketing objectives.

• Create and execute email marketing initiatives to include coding/dynamic content; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis.
• Work with marketing team to plan and develop calendar for email campaigns.
• Own the accuracy, updating and communication of the email marketing calendar.
• Own the creation, scheduling, approval and launch of all emails.
• Manage all schedules, resources, and delivery dates to ensure successful delivery of email projects to meet negotiated deadlines.

• Manage and optimize existing marketing automation campaigns and develop new campaigns based on business needs and objectives, leveraging the various "studios" within Salesforce Marketing Cloud.
• Build Marketing Cloud Journeys following design and process guidance from SMEs.
• Execute development and advanced configuration activities within the Marketing Cloud platform.
• Validate solution components and provide training to internal staff when appropriate.
• Oversee new data in Marketing Cloud and advise on data use for targeting, personalization, configuration, strategy, and reporting.
• Coordinate with Salesforce, support vendors and internal IT staff to troubleshoot and apply new features, upgrades, and patches.

• Monitor, analyze and report on email campaigns, working with stakeholders to optimize performance.
• Ensure email campaigns follow industry policies (e.g., CAN-SPAM) as well as internal and external best practices.
• Execute content updates on company websites, ensuring compliance with branding guidelines and content across all efforts.
• Develop documentation of current processes and future enhancements.
• Maintain knowledge of best practices, tools, and industry trends around email marketing and marketing automation.
• Build and maintain strong relationships with cross-functional partners and email vendors.

• The ideal candidate will have a bachelor's degree in communications, marketing, advertising, or a related field plus demonstrated work experience in email marketing
• At least 2 years of experience working with email marketing communications in a corporate or agency setting
• Experienced in Salesforce Marketing Cloud with a desire to become Salesforce Marketing Cloud certified
• Experience working in content management systems
• Solid understanding of email fundamentals (CAN-SPAM compliance, data privacy compliance, deliverability, A/B split testing, etc.) and KPIs
• Experience with email design and development best practices including working familiarity with HTML and CSS
• Extremely detail-oriented with solid writing, proofreading, and editing skills
• Solid understanding of how to analyze data to track and optimize campaign performance
• Team player with the ability to interact with the entire marketing team and organization stakeholders
• Creative problem-solver who is flexible, open-minded, and committed to continuous improvement
• Ability to prioritize, manage multiple projects at once, and respond to changing and new projects and priorities
• Excellent communication and interpersonal skills

• Flexibility to work from your remote home office with occasional visits to the corporate office for those who are local to the King of Prussia, PA area
• Opportunity for career advancement
• Competitive medical plans, with Telemedicine available
• 401(k) with generous company match
• Robust PTO accrual program with carry-over option
• Paid parental leave
• Employee assistance and wellness support 24/7
• Free international healthcare coverage
• Work abroad arrangements available (for up to 30 days)
• Tuition reimbursement