Social Media Specialist

Social Media Specialist

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day. 

We apply that same compassion and empathy as we work with each other and our local communities, Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.

Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what’s best for our customers and collaborate to drive progress. 
• Make it happen. We work with intention toward a common purpose and forge ways forward together. 
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE

Social Media Specialist

POSITION LOCATION
This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants

YOUR ROLE

We are looking for a Social Media Specialist to create and publish content that grows our social media audiences and manage our online communities. This role supports both the Genworth and CareScout brands.  We need a skilled content creator who can integrate influencer tactics and strategies into our social media efforts. 

Strong candidates will have proven success in creating engaging social media content, exceptional photography and videography skills, a customer-centric orientation, strong technical aptitude, proven attention to detail, the ability to manage multiple priorities in a fast-paced environment and must be comfortable in front of a camera. While this role is an individual contributor, they will be able to leverage other teams for content creation.

Note: This role will report to the Social Media & Digital Content Manager

What You Will Be Doing

• Creating, scheduling, and publishing organic social media content (photo, video, stories, Reels, etc.) that resonate with target audiences to support the different brand goals for both Genworth and CareScout

• Managing social media accounts day-to-day, including, but not limited to, comment moderation, liking and sharing posts, and engaging with other profiles

• Collaborating with the Social Media & Digital Content Manager to create content calendars and campaigns
• Attending company and community events to acquire photo and video assets
• Simultaneously managing multiple social media platforms
• Ensuring our social media accounts and activity reflect our brand voice and visual standards
• Facilitating legal and compliance review of content
• Supporting crisis management communications needs as they may relate to our social media platforms
• Staying apprised of social media trends and best practices
• Other duties as assigned

What You Bring

• 3+ years of experience creating content for social media platforms, including Facebook, LinkedIn, X, Instagram, YouTube, and TikTok
• Experience shooting video and photos with cameras and mobile devices
• Proficiency with design and video editing tools like Canva, CapCut, Figma, and the Adobe Creative Cloud

• Experience growing social media audiences across various platforms.
• Comfortable being on camera and conducting interviews

• An eye for developing visually-compelling content
• Exceptional copywriting skills, including the ability to shift tone and voice quickly
• The ability to coordinate with cross-functional teams, associates, and external partners for content development
• Exceptional time management, organizational, and prioritization skills with an emphasis on follow-through and attention to detail
• Experience working with and ability to ensure the security of highly confidential information
• Travel locally and domestically up to 20%
• Experience with paid social campaigns and podcasts is a plus
• Willing to be the “face” of the brand
• Establish effective relationships with both internal and external stakeholders across diverse job functions and levels of seniority.

 

EMPLOYEE BENEFITS & WELL-BEING

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services

Client-provided location(s): Richmond, VA

Job ID: 4829_250333

Employment Type: FULL_TIME

Posted: 2025-08-09T00:00:00