Manager, Social Media & Digital Content

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day. 

We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.

Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what’s best for our customers and collaborate to drive progress. 
• Make it happen. We work with intention toward a common purpose and forge ways forward together. 
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE

Manager, Social Media & Digital Content

POSITION LOCATION

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

    

YOUR ROLE

The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to provide helpful information and tools to Genworth associates, distributors and policyholders, as well as the media.

The Social Media Manager position will develop and execute strategies to grow Genworth and CareScout’s social media audiences. Responsibilities include establishing systems and processes for content development, sponsor partnerships, community management, legal and compliance reviews, impact measurement, influencer relations, and employee engagement. This role will manage one direct report. While the primary focus will be on concepting, planning, managing, and evaluating the success of social media campaigns, this role may also need to create and post content as needed.

Strong candidates should have experience managing B2B and B2C social media communities, leadership skills, photography and videography abilities, excellent communication, a customer-centric orientation, technical proficiency, attention to detail, analytical prowess, and the capacity to handle multiple priorities in a fast-paced setting.

Note: This role will report to the Senior Director of Brand.

What you will be doing

• Developing and executing social media content strategies and campaigns to support the different brand goals for both Genworth and CareScout
• Creating and managing content calendars for social media
• Collaborating with the Social Media Specialist to generate, edit, publish, and share compelling social media and digital content (videos, graphics, written copy)
• Developing and launching an employee social media advocacy program
• Driving the tech stack strategy to support our social media efforts
• Ensuring brand voice and visual standards are consistently reflected across platforms
• Facilitating legal and compliance review of social content
• Developing and maintaining detailed response matrices for our social media platforms
• Building and managing online communities; liaising with Genworth’s reactive social media team and leadership
• Monitoring how other organizations are engaging with similar audiences on social channels, and the differentiators of our social presence within that ecosphere
• Track sentiment, engagement, and traffic metrics; adjust strategies accordingly Supporting crisis management communication needs related to web and social platforms
• Staying current on social media trends, tools and best practices
• Performing other duties as assigned ​

    

What you bring

• Bachelors in Communications or related field and/or equivalent experience
• 7+ years of experience in social media management, including strategy development, content creation, community engagement, and content planning
• Experience across full array of social media platforms: Facebook, LinkedIn, X, Instagram, YouTube, TikTok
• Proven success record in growing online communities and improving sentiment and engagement
• Experience with social media management tools like MuckRack and Hootsuite.
• Experience developing and executing influencer strategies
• Success in managing and developing direct reports
• Exceptional copywriting skills, with the ability to shift tone and voice
• An eye for developing visually-compelling content
• Exceptional time management, organizational, and prioritization skills with an emphasis on follow-through and attention to detail
• Experience handling highly confidential information
• Experience with graphic design (Canva and Photoshop) and video editing programs (CapCut, Instagram Edits, and Adobe Premiere)
• Effective collaboration across diverse teams and seniority levels Experience promoting podcasts preferred
• Experience in the aging care and/or financial services preferred

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services

Client-provided location(s): Richmond, VA

Job ID: 4829_250388

Employment Type: FULL_TIME

Posted: 2025-09-02T00:00:00