Associate Director, Consumer Marketing, Gyn-Onc

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

Associate Director, Consumer Marketing, Gyn-Onc

Princeton, NJ

Genmab is focused on the creation and development of innovative and differentiated antibody products, with the aim of improving the lives of cancer patients.

Let's transform tomorrow together

We are leaders in antibody biology and innovation who are committed to improving the lives of patients with cancer. We are deeply knowledgeable about antibody biology, and our teams use this expertise to create and develop differentiated antibody therapeutics. We are team players who solve problems. We are transforming the future of cancer therapeutics and are looking for bright minds to achieve this mission. We are growing and looking for teammates with integrity who are innovative, determined and collaborative.

If that sounds like you, join us and be a part of our mission to transform the future of cancer treatment.

The Role:

The Associate Director, Consumer Marketing, Gyn-Onc will develop and execute consumer marketing strategies for the initial U.S. launch of Genmab's first wholly-owned asset in the Gyn-Onc space. This critical role will report to the Director, Consumer Marketing, Gyn-Onc and be expected to work closely with the Gyn-Onc Professional Promotion, Digital Strategy, Patient Advocacy and Patient Services teams. Success in this role will require strong leadership, realizing strategic and tactical synergies, and consumer marketing expertise.

The Associate Director, Consumer Marketing, Gyn-Onc is a new role within a growing team. He/she will be a key contributor to the consumer campaign strategy and launch excellence for the anticipated initial indication launch, driving strong alignment and collaboration with cross-functional partners. The ideal candidate will bring recent launch experience (Gyn-Onc or novel solid tumor asset preferred) and a proven track record operating in an emerging/developing organization.

This role is based out of our Princeton office and requires for you to be on site 60% of the time

Responsibilities

• Develop and execute patient, care partner and allied health professional marketing strategies and campaigns aligned with brand goals and patient needs.
• Partner effectively across Gyn-Onc Brand and Digital Strategy teams to implement consumer campaign and messaging across brand ecosystem
• Act as primary liaison to Patient Advocacy and Patient Support Services teams, ensuring aligned approach across all patient and care partner outreach
• Lead Congress strategy for Allied Health Professional meetings, as well as advocacy month planning
• Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders at Genmab
• Collaborate with Legal, Medical, and Regulatory (MLR) teams to navigate review processes and ensure compliance.
• Translate clinical and scientific data into engaging, accessible educational content across multiple channels (digital, social, print, events).
• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies
• Collaborate effectively with Genmab field leadership, CNE Lead and Commercial Learning to support strategic execution and continued optimization of consumer-facing materials
• Manage project timelines, budgets and all key deliverables aligned to brand goals
• Stay informed of industry trends, competitor activities, and patient behavior to inform strategy.

• Bachelor's degree required; advanced degree (MBA, MPH, or related) preferred.
• 10+ years of marketing experience, with at least 3 years focused on consumer or patient marketing in biotech, pharma, or healthcare.
• Proven ability to develop integrated marketing campaigns and patient engagement initiatives.
• Recent launch experience required - ADC, IO, targeted therapy, personalized medicine solid tumor and/or gyn-onc launch experience preferred
• Accelerated approval (Subpart E or H) experience highly preferred
• Deep understanding of FDA regulations for direct-to-consumer healthcare communications.
• Ability to travel domestically up to 25%

• Experience working in a highly complex, dynamic environment of an emerging organization strongly preferred - self-starter with strong initiative and solutions-oriented mindset
• Strong communication and presentation skills
• Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
• Startup, emerging pharma, or new team experience desired
• Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results
• Strong project management and agency oversight experience.
• Experience working in cross-functional teams, especially in regulated environments.
• Commitment to corporate culture of innovation, patient-centricity, inclusion and compliance

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

• You are genuinely passionate about our purpose
• You bring precision and excellence to all that you do
• You believe in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
• You take pride in enabling the best work of others on the team
• You can grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so!