Description
Work Arrangement
This role is categorized as hybrid . This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business, and two times per week remote.
Your Role
As we build a successful Subscription business and continue to generate profitable revenue growth, it is critical to have an individual who can lead all Subscription-related communications and initiatives. The goal is to drive positive growth in acquisition and retention KPIs, minimize churn, and deliver value for our members and revenue.
Job Purpose:
The Revenue Operations Manager will lead the development of our Safety & Technology plans and emerging services, transforming GM's in-vehicle connectivity innovations into revenue-generating opportunities. This role sits at the intersection of sales strategy and personalized communications, responsible for developing and executing initiatives that drive subscriber acquisition, retention, upgrades, and reactivations. The candidate will own all 1:1 direct communications (email, WhatsApp, in-app, etc.), collaborating closely with CRM, content, analytics, product, and commercial teams to create and manage customer journeys that convert, retain, and grow customer value. The Revenue Operations Manager will manage a team focused on the performance of every customer interaction and value proposition across the lifecycle, from vision to execution. This includes customer acquisition, post-trial retention, churn reduction, and product engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media, as well as Dealer programs. The role requires agility, innovation, and a growth mindset, serving as the single point of contact between GM and agency partners for all Subscription and Revenue generation activities. The manager will work closely with Data & Analytics to understand member behavior and optimize offers for positive return, ultimately responsible for revenue generation and target achievement.
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What You'll Do
- Lead 1:1 subscription marketing communications and initiatives, reporting to the Head of Marketing
- Achieve business KPIs for acquisition, retention, and churn
- Develop and execute subscription revenue strategies across acquisition, retention, and reactivation
- Analyze revenue performance to identify growth opportunities
- Define and iterate pricing structures, promotional tactics, and bundling offers
- Own and optimize key revenue KPIs (CLV, ARPU, churn rate, conversion rates)
- Collaborate with sales and product teams on revenue-driving initiatives (free trials, upgrades, win-back campaigns)
- Initiate CRM/SRM strategies for personalized communication
- Develop strong customer relationships using data, analytics, and technology
- Manage cross-channel campaigns (Email, Direct Mail, SMS, In-App, In-Vehicle, 1:1 Media)
- Develop customer journeys for acquisition, retention, upsell/cross-sell, winback, engagement, loyalty, and promotions
- Use behavioral and transactional data for precise audience targeting
- Monitor and report on campaign performance metrics
- Identify and address drop-off points in customer journeys
- Ensure compliance with data privacy laws (GDPR, SPAM, etc.)
- Partner with internal teams (Field/Sales, Finance, Brand, Digital Marketing, Product Marketing, CX) and external agencies
- Lead campaign creation from concept to execution
- Foster a performance-based, iterative culture for customer experience improvement
- Manage agency relationships, performance, budgets, and contracts
- Drive internal awareness and construct 90-day rolling communication plans
- Motivate agencies for efficient and effective work delivery
Your Skills & Abilities
- Forward-looking performance marketer, excelling in fast-paced, innovative environments
- Strong cross-functional collaboration and adaptability to change
- Proven track record in leading innovative, performance-driven, digital-first campaigns
- Strong leadership skills, able to set and lead high-performing teams
- Proficient in modern marketing tools, data analysis, 1:1 and addressable technologies, AI/ML, and digital channels
- Strategic thinker with exemplary problem-solving and organizational skills
- Excellent communicator with executive presentation skills
- Strong discipline, execution, and performance management
- Experience developing and leading agency teams, mentoring junior talent
- Ability to identify issues/opportunities and develop actionable solutions
- 7+ years of SRM or digital marketing experience, preferably in subscription marketing and revenue generation
- Expertise in integrated/automated marketing campaigns, segmentation strategies, and data-driven initiatives
- Experience in technology brand marketing, systems analysis/design/UX, and agency management
- Strong financial and performance management skills
- Proven ability to lead cross-functional teams and manage complex projects
- People leadership, ability to influence without authority, and interest in mentorship and individual development
Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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