Senior Strategist, Media

Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren GM Global Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM's marketing ecosystem. You will partner with MSI, Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions.

This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM's media effectiveness and storytelling capabilities.

What You'll Do

• Media Performance Strategy : Independently mine media analytics to uncover performance trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.
• Measurement Frameworks : Build and evolve methodologies for media measurement, including HVB, Quality, Conversion, and CIB modeling. Ensure data integrity and tagging standards are upheld.
• Cross-Team Collaboration : Partner with MSI, GMR, EDAI, and GMIT to integrate media insights into broader campaign narratives and scorecard ecosystems.
• Campaign Reporting : Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams
• Creative & Equity Insights : Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.
• Strategic Storytelling : Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders
• Leadership & Mentorship : Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning

• Education : Bachelor's degree in Marketing, Business Analytics, Communications, or a related field. A Master's degree is preferred.
• 5+ years in media strategy, marketing analytics, MMM, attribution modeling or performance measurement.
• Deep expertise in media analytics platforms (Adobe Analytics, Google Analytics), ad tech, and/or MarTech.
• Proficiency in SQL is essential for querying and managing databases effectively.
• The ability to create and manage dashboards using Power BI is crucial for visualizing data and insights.
• The ability to communicate complex data insights in a clear and compelling manner is vital.
• Able to communicate highly technical concepts to non-technical audiences. The strategist should be able to explain technical concepts to stakeholders who may not have a technical background.
• The role requires a curious and creative mindset to explore new ways of analyzing and interpreting data.
• Experience working with media and creative agencies on planning, budgeting, and campaign optimization

• Experience with creative measurement, brand equity analysis, and demand space activation.
• Experience with media strategy in the auto industry and/or large CPGs
• Knowledge of Python can be beneficial for data analysis and automation tasks.
• Experience with Azure and Databricks can enhance data processing and analysis capabilities.

• The expected base compensation for this role is: $85,100- $135,900. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.