Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

SEM Specialist

AT General Motors
General Motors

SEM Specialist

Warren, MI

Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The SEM Specialist is a hands-on, results-oriented individual responsible for the day-to-day management and optimization of paid search campaigns. This role requires a strong understanding of paid search principles and a passion for data-driven decision-making. The SEM Specialist will execute campaign strategies, monitor performance, and identify opportunities for improvement within the assigned brand accounts.

Major Duties and Responsibilities:

Want more jobs like this?

Get jobs in Warren, MI delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


  • Channel Development & Advancement: Independently seeks opportunities to learn the processes within own channel, and the tools/approaches that can be applied to these challenges.
  • Campaign Management: Implement, manage, and optimize paid search campaigns across various platforms (e.g., Google Ads, Microsoft Advertising).
  • Keyword Research & Targeting: Conduct keyword research, develop targeted ad groups, and refine audience targeting.
  • Ad Copy Creation: Write compelling and effective ad copy that drives clicks and conversions.
  • Performance Monitoring: Closely monitor campaign performance, identify trends, and analyze key metrics (e.g., CTR, conversion rate, CPA).
  • Budget Pacing: Manage campaign budgets and ensure efficient spending to maximize ROI.
  • Reporting: Generate regular performance reports, providing insights into campaign effectiveness and areas for improvement.
  • A/B Testing: Conduct A/B testing on ad copy, landing pages, and other campaign elements to optimize performance.
  • Platform Expertise: Maintain up-to-date knowledge of paid search platforms and best practices.
  • Collaboration: Work closely with other team members to ensure cohesive marketing efforts.
  • Performance Driven Decision Making & Planning: Exercises decision-making skills sufficient to propose solutions to leadership and a plan for utilizing established procedures to create new solutions.
  • Team Cooperation & Development: Builds strong internal relationships by sharing key information with colleagues, supervisors, and project leaders. Actively participates in discussions about team priorities and direction. Clearly communicates relevant facts, practices, and policies, such as campaign performance metrics and optimization strategies, ensuring effective information exchange with team members and leaders.

Additional Description

Qualifications:

  • 2+ years of experience in paid search marketing.
  • Bachelor Degree required.
  • Requires theoretical knowledge in specialization and entry-level understanding of practices, typically acquired through an undergraduate degree, certification, or comparable work experience.
  • Proven track record of successfully managing and optimizing paid search campaigns.
  • Strong understanding of paid search principles and best practices.
  • Proficiency in using paid search platforms (e.g., Google Ads, Microsoft Advertising).
  • Excellent analytical and problem-solving skills.
  • Critical analysis and problem-solving skills developed through professional study or comparable experience sufficient to identify, describe, and make recommendations relative to business challenges impacting their area on a day-to-day basis. Applies a body of professional/theoretical knowledge and problem-solving techniques to identify and resolve issues.
  • Strong attention to detail and organizational skills.
  • Excellent written and verbal communication skills.
  • Works under direct guidance and task-oriented supervision, employees will typically follow a defined process but are required to plan and organize their own work.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

  • #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI, USA
Job ID: General_Motors-JR-202509193
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Woman founded/led
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at General Motors.