Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Search Strategy Assistant Manager is a pivotal leader in the GM search community and responsible for driving paid search activities across the teams, supporting the Search Strategy Manager. This role requires a deep understanding of paid search, leadership skills, and the ability to develop and execute innovative strategies. The Strategy Assistant Manager will guide their portion of the SEM team, manage stakeholder relationships, and ensure that paid search efforts align with overall business objectives. The Assistant Manager is expected to have strong knowledge and understanding of aspects of search and exercises independent discretion. As well as judgment on significant matters of strategy and activation collaborating with the Strategy Manager.
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Major Duties and Responsibilities:
- Strategy Development & Execution: Develop and implement paid search strategies aligned with business goals. Oversee operational plans, analyze data, and resolve issues. Use judgment to create programs and strategies that meet annual objectives
- Indirect Team Leadership & Mentorship: Communicates recommendations and results effectively across job areas. Actively listens and responds to colleagues' concerns to engage them towards goals. Promotes cooperation and explains information to subordinates and peers. Mentors' junior employees, providing coaching on difficult issues. Builds teams with the right mix of talent and experience, making intentional hiring decisions. Recognizes and rewards development both publicly and privately
- Stakeholder Management: Manage key stakeholder relationships, providing strategic recommendations and performance updates. Handle diverse challenges with multiple moving parts, developing plans and viewing the whole picture. Work independently, with reviews at critical points
- Budget Management & Forecasting: Develop and manage paid search budgets, forecasting performance and ensuring efficient resource allocation
- Performance Analysis & Reporting: Analyze overall program performance, identify trends, and provide strategic insights to stakeholders
- Innovation & Best Practices: Stay current with paid search trends and best practices, implementing new strategies and technologies. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
- Cross-Functional Collaboration: Collaborate with other marketing teams (e.g., SEO, social media) for integrated efforts. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
- Stretch Projects & Challenges: Addresses broad challenges by independently analyzing options and breaking them into actionable initiatives. Identifies opportunities to improve processes, services, and structures. Drives change through persuasion, overcoming differing opinions and past practices.
- Independent & Cross Team Leadership: Provides technical expertise and supports team interactions with other departments. Drives team results, determines resources, and receives general management guidance. Enhances relationships with senior partners, using data to demonstrate project value and address concerns. Handles diverse challenges with multiple moving parts, developing plans and viewing the whole picture.
- Critical Analysis of AI: Using your search expertise guide GMs strategy through the changing landscape, by adapting current approach and testing new opportunities in the space (Organic + Paid)
Additional Description
Requirements:
- Bachelor Degree
- 5+ years of experience in paid search marketing, with a proven track record of success.
- Deep understanding of paid search principles, best practices, and emerging trends.
- Strong leadership and management skills, with experience managing a team.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in client communication and management.
- Proven ability to develop and execute successful paid search strategies.
- Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
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