Description
Hybrid : This position requires an employee to be on site 3 times per week (Tuesday, Wednesday and Thursday)
Product Marketing Coordinator (Chile & Bolivia)
What you will do/Responsibilities: :
- Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
- Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
- Create product communication brief together with Communication team
- Collaborate in the development of long-term strategies along with Product Planning area
- Define tactical market research to get ad-hoc insights from customers.
- Ensure strategies are aligned with the Dealers Product Committee.
- Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
- Ensure flawless and impactful launches
- Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
- Participate in global strategies with Product Global Marketing
- Ensure delivery of support materials for new releases: MEV's, S&O's, Sales Package
- Lead launch Go-to-Market Strategy
- Support product events together with VSSM, PR and MKT Planning.
- Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).
- Reflect product updates or needs on PCCRs
- Develop and support TOP leadership presentations
- Support and integrate work with GMSA Product Marketing team
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Additional Description
Required Qualifications:
- Education: Bachelor's degree in Business Administration, Marketing, Engineer, or related Careers.
- +2 years of previous experience in similar positions (in Product, Planning, Marketing or Sales).
- Microsoft Office: intermediate level.
- English: advanced level.
- Availability to work in Ciudad Empresarial, Santiago, Chile, in a hybrid regime (3 times per week in person = Tuesday, Wednesday and Thursday).
- TOP Strengths: Action Oriented; Customer Focus; Dealing with ambiguity;Learning on the Fly; Peer Relationships and Presentations Skills.
Preferred qualifications:
- Postgraduate: MBA with focus Marketing will be a differential
- Active Driver's licence.
- Knowledge of Portuguese (desirable).
- Knowledge of Data Tools/PowerBI (desirable).
For this position, relocation/transfer assistance will not be available.
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