Parts Marketing Brand Lead

Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Global Tech Center three times per week, at minimum or other frequency dictated by the business.

Relocation:

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

The Role:

It is an exciting time to be a part of the Customer Care and Aftersales Marketing team! We are actively seeking an ambitious individual with best-in-class marketing leadership that will help catapult GM Genuine Parts and ACDelco into the next chapter of market share growth. This is a rare opportunity to gain unique B2B and B2C marketing experience by reshaping our parts brands through increased demand. As a Parts Brand Lead, you will be responsible to lead the strategy, development, integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.

• Lead marketing plan execution through development of advertising campaign content and deliverables, with a focus on growing consideration and conversion.
• Lead GM parts brands' social media strategy
• Act as lead client with agency partners, ensuring clear direction and objectives are provided - write briefs, review and approve creative
• Actively pursue synergy opportunities with adjacent business channels
• Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.
• Lead integration with all functional partners (PR, Media, Digital, CRM, Social, Promotions, Measurement, Product Information, Communications, and Shows/Events), to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy and flawlessly executed
• Manage budgets on a timely and accurate basis

• Bachelor's degree required in Marketing, Business or related field
• 5-10 years relevant Marketing experience
• Has an inquisitive, can-do attitude and wants to win!
• Relentless Commit to Customers focus
• Creative idea generator with an Innovate Now and Embrace Change mindset
• Able to develop a Own the Outcome strategic plan and lead organization through launch execution flawlessly
• Collaborative, Lead as One Team relationship builder- position works extensively with all business functions
• Self-starter with a drive for innovation and sales results
• Works well under pressure, ambiguity, and with tight deadlines
• Foster a metrics- based approach to glean insights and drive the business forward
• Can prioritize with strategy in mind, well organized and detail oriented
• Confident communicator/presenter
• Ability to travel up to 10%

• Master's preferred