Mexico Brand Strategy Director

This position requires the ability to embrace and advance the GM marketing vision while driving that vision into immediate business impact for our brands. This leader will have a strategist's mind with a passion for execution. The role will also require an ability to build and lead a high performing team with a strong bias for action. A generalist mindset will be beneficial coupled with the ability to go deep where needed. Most importantly, this person should love and embrace change and possibility. Our team is about what could be, we're focused on failing early and fast to win, and we embrace an experimental mindset with everything we do.

What you will do:

Contribute to the strategy of seeding the accurate brand message across the Mexico organization, dealerships, media outlets, agencies, etc.

- Ensure that all creative marketing materials adhere to strict brand guidelines.

- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

- Lead the development of creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

- Handle external vendors to execute promotional events and campaigns.

- Run the creation and portfolio of corporate creative content.

- Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

- Manage a team or GM staff and/or agency staff.

- Mentor, develop, and coach talent.

- Undertake related tasks as assigned.

Additional Description

Qualifications/Requirements

• 12+ years of experience in brand management roles, with a proven track record of driving business growth and exceptional marketing outcomes
• Strong leadership skills with a penchant for building and leading high performing teams
• A natural ability to create and foster cross-functional relationships across business and stakeholders.
• Demonstrated ability to produce best-in-class creative campaigns that resulted in strong business outcomes.
• Strategic brand leadership creating equity that builds beyond single executions to over time modernize the brand and create new customer opportunities.
• Understanding of how to build around the customer journey to create brand plans that maximize every platform and capture value from every touchpoint.
• Ability to derive insight from data to drive decision making.
• Past leadership roles setting up and driving a successful Integrated Agency Team (IAT)
• Experience in building agency partnerships and a deep understanding of the creative development process.
• Ability to operate at both a strategic level to align and inspire business owners with marketing strategies and insights, as well as tactically drive the necessary collaboration.
• Deep understanding of consumer and market research with the ability to implement findings into decision making.
• A strategic thinker with an eye for spotting new opportunities and the agility to act on them.
• Excellent communication skills and the ability to present to all levels, including to VP and C-level executives.
• This position requires the ability to legally operate motor vehicle on a regular basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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