Description
This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the CMO at General Motors, the Media Strategy Manager (Digital Focus) will be a key driver of our digital advertising success, responsible for developing, executing, and optimizing comprehensive digital media strategies that align with our overall marketing and business objectives. This role requires a deep understanding of the digital media landscape, strong analytical skills, and a proven ability to translate insights into actionable strategies that drive measurable results. The ideal candidate will be a strategic thinker, a collaborative team player, and passionate about leveraging digital channels to reach and engage our target audiences.
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The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration.
KEY RESPONSIBILITIES:
Strategy and Leadership:
- Develop and refine holistic digital media strategies across various platforms and channels (e.g., search, social, programmatic display, video, ctv, broadcast, etc) to achieve specific marketing goals & drive high value behaviours.
- Work closely with Marketing Applied Science teams to utilize in-depth audience research, competitive analysis, and market trend analysis to inform strategic recommendations.
- Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
- Stay abreast of the latest digital media trends, technologies, and best practices to ensure our strategies remain cutting-edge
- Lead & Develop full funnel media planning across national brands and regional teams.
Relationship Management:
- Manage relationships with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok) to foster strong partnerships and ensure access to the latest tools and insights.
- Collaborate effectively with internal marketing teams, sales, and product development to ensure media strategies support broader business objectives
Cross-functional Collaboration:
- Interface with Web Platform, Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams.
- Coordinate with design, technology, and MarTech teams to ensure effective feature delivery - with a a focus on Test & Learn, experimentation to optimize content and features.
- Work with global teams to ensure consistent brand experiences in customer execution.
Performance Optimization:
- Establish governance of media KPIs that are aligned with delivering on business outcomes (sales).
- Lead forecasting/planning activities that are closely aligned with retail activities.
- Oversee significant media budgets across national & regional levels
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- 8+ years of progressive experience in digital media strategy, planning, and buying, either in-house or at a media agency.
- 4+ years of experience in a leadership or management role, overseeing a team of media professionals
- Excellent project management and analytical skills.
- Experience managing significant digital media budgets.
- Expertise in various digital advertising platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DSPs like The Trade Desk, DV360).
- Proficiency in web analytics platforms (e.g. Adobe Analytics).
- Strong understanding of ad serving technologies, measurement methodologies, and attribution models.
- Familiarity with Media Mix Models
- Ability to present to senior leadership and dealership partners on a regular basis
- Experience leading a team and delegating workload
- Strong strategic thinking and ability to connect media tactics to business outcomes.
- Proven ability to lead agency partners and cross-functional teams in large organizations.
- Strong understanding of digital creative, media, and measurement practices.
- Global market experience and budget management skills.
- Excellent written and verbal communication skills.
- Automotive brand experience is a plus.
Join Us : At General Motors, we're not just transforming marketing; we're setting the pace for the industry. If you're ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.