Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Warren 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.
The Accessories Marketing Manager will lead the development and execution of integrated brand and marketing strategies for Chevrolet, Buick, GMC, and Cadillac Accessories. This highly visible role requires strong collaboration across a wide range of stakeholders and functional teams, including divisional leadership, Customer Care & Aftersales (CCA), Digital Operations, Accessories Distributor Installers (ADIs), and Dealers. As a strategic partner, the Accessories Marketing Manager will work closely with business process owners and key stakeholders to identify growth opportunities, shape future-facing marketing initiatives, and drive measurable enterprise value. This role is critical in delivering customer-centric, accessories-focused solutions that enhance performance across the purchase funnel and elevate the ownership experience.
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The ideal candidate is customer-obsessed, business-savvy, and results-driven, with the ability to clearly define marketing objectives, communicate effectively across teams, and relentlessly pursue opportunities to grow and optimize the business.
You will be a integral part of the Owner Growth Marketing team within the Customer Experience Team at GM, and plays a vital role in building an integrated strategy for GM Growth Brands.
Responsibilities:
- Lead the development and execution of comprehensive marketing strategies for Chevrolet, Buick, GMC, and Cadillac Accessories across the U.S., while providing global support for the accessories business.
- Create, curate, and oversee all marketing content related to accessories, ensuring brand alignment, message consistency, and high creative standards across all channels.
- Drive the integration and optimization of accessories content across key GM platforms and programs including brand websites, Build Your Own, Shop Click Drive, eStore, AIC (Accessories Information Center), MyBrand apps, and other digital touchpoints.
- Develop and execute data-driven advertising and CRM campaigns to support customer acquisition, engagement, retention, and loyalty initiatives throughout the ownership lifecycle.
- Plan and manage brand presence at key industry events and accessories shows , ensuring strong brand representation and audience engagement.
- Champion and support the Accessories eCommerce and eStore platforms , contributing to the digital transformation and seamless customer experience across online channels.
- Provide strong leadership and development for direct reports and cross-functional teams , fostering a high-performance, collaborative, and inclusive culture.
- Oversee and manage the Accessories Marketing budget with a focus on ROI, resource optimization, and alignment with broader business objectives.
- Demonstrate in-depth understanding of GM's enterprise-wide business processes, systems, and best practices , and apply this knowledge to drive marketing innovation and operational excellence.
- Build and maintain strong relationships with internal and external stakeholders , including dealers, ADIs, divisional partners, Digital Operations, and cross-functional teams.
- Manage multiple complex projects and initiatives simultaneously , operating with a high degree of independence, accountability, and strategic foresight.
- Drive Owner Growth Marketing integrated goals and strategies as part of a broader team.
Additional Description
Requirements / Qualifications:
- 7+ years in integrated marketing roles -- brand-side or agency-side -- in a product focused company
- 4+ years in people leader experience
- Bachelor degree required
- Experience marketing products for companies selling in eCommerce and in retail environments
- Experience managing teams made up of content production, creative development, paid media (SEM, display, social), and 1:1 marketing (CRM, social, events, etc.)
- Experience managing and developing marketing budgets
- Experience building business cases for marketing initiatives
- Preferred candidates have experience working with multiple brands and a diverse group of marketing teams and agencies
- Proven experience in developing innovative solutions that drive revenue and growth
- Proven experience leading in a transformational, fast-paced environment
- Strategy development, planning, marketing skills
- Proven understanding of business fundamentals
- Dealer and/or field experience strongly valued
- Proven strength in critical skills such as collaboration, written and oral communications, and analytical capability
- Experience in effectively advising a team
- Strategic problem solver with ability to innovate, plan and develop new solutions
- Strong Organizational and Leadership skills
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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