Manager, Chevrolet Community Communications (Bilingual)

Chevrolet is seeking an experienced communications professional to lead community engagement efforts that connect the brand with values-based audiences across the country. This role is rooted in cultural insight, storytelling, and real-world activation-bringing Chevrolet's legacy and innovation to life in the places and platforms where our communities gather. You'll be responsible for identifying and cultivating relationships with diverse customer cohorts-from vintage Chevrolet collectors to EV enthusiasts to truck owners-and especially with Hispanic voices and communities, both digitally and in real life. This role requires a deep understanding of cultural dynamics, a passion for community building, and the ability to plan and execute events that drive meaningful impact.

What You'll Do (Responsibilities):

• Develop and implement community engagement strategies that align with Chevrolet's brand purpose and business goals.

• Seek out and build authentic connections with Hispanic communities, leveraging bilingual storytelling and culturally relevant outreach.

• Identify and analyze emerging cultural and lifestyle trends to inform communications planning.

• Plan and execute community-driven events and experiences that foster brand loyalty and cultural relevance.

• Collaborate with internal teams and external partners to activate campaigns across digital and physical platforms.

• Lead research efforts to uncover insights about target communities and their behaviors.

• Create and curate content that resonates with specific audiences across social and owned channels.

• Monitor and evaluate engagement metrics to optimize outreach and storytelling efforts.

• Serve as a connector between Chevrolet and cultural tastemakers, influencers, and community leaders.

• Stay attuned to where Chevrolet's communities congregate-online and offline-and propose innovative ways to show up authentically.

• Contribute to enterprise-wide storytelling and support cross-functional collaboration.

Your Skills & Abilities (Required Qualifications):

• 3-5 years of experience in communications, brand strategy, or community engagement.
• Proven experience engaging with Hispanic audiences and bilingual (English/Spanish) fluency - required.
• Strong understanding of cultural trends, digital ecosystems, and audience segmentation.
• Event planning experience and ability to manage activations from concept to execution.
• Excellent writing, research, and analytical skills.
• Ability to work independently and make informed decisions within broad guidelines.
• Comfortable in a fast-paced, dynamic environment with evolving priorities.
• Finger on the pulse of community culture-from heritage car clubs to emerging EV movements.

What Will Give You a Competitive Edge ( Preferred Qualifications):

• Prior experience in the automotive, retail and/or consumer goods industry
• Event Planning and Social Media experience
• Experience working with AI tools preferred

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

The salary range for this role is ($84,000 - 110,800). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-ST1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202518547

Employment Type: FULL_TIME

Posted: 2025-10-02T00:13:34