Licensing Manager
Today• Warren, MI
Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
We are seeking a dynamic Branded Licensing Manager to lead the development and execution of licensing strategies that elevate our brand presence in culture while driving measurable revenue growth. This role will identify and secure licensing opportunities across fashion, lifestyle, entertainment, and consumer products that align with our brand values and strengthen our cultural relevance.
The ideal candidate is equal parts strategist and dealmaker-someone who understands how to position a brand in today's cultural landscape, can negotiate impactful licensing agreements, and knows how to translate partnerships into long-term business success.
Key Responsibilities:
- Develop and execute a comprehensive licensing strategy that increases brand awareness and generates new revenue streams.
- Identify, evaluate, and secure licensing partnerships across various categories including but not limited to apparel, accessories, lifestyle products, videogames, entertainment, and collaborations.
- Build relationships with licensees, ensuring alignment with brand vision, tone, and standards.
- Manage contract negotiations, royalty structures, and performance metrics to maximize profitability.
- Collaborate cross-functionally with marketing, merchandise, product, legal, and finance teams to activate and manage licensing programs.
- Monitor market trends, cultural movements, and competitor activity to identify new opportunities for brand growth.
- Track licensing performance, report on revenue impact, and recommend optimizations.
- Ensure brand integrity and continued elevation across all licensed products and experiences.
- People Leader:
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- Responsible for leading a team that manages royalties, merchandising, brand protection and contracts
- Develop team members to enhance skillset
Qualifications:
- Bachelor's degree required
- Minimum of 7-10 years of experience in licensing, merchandising, project management
- Proven performance with licensing is a must
- Proven experience in managing large-scale partnership agreements preferred
- Strong understanding of both licensing, gaming, diecast and apparel preferred
- Prior leadership experience, effective communicator, and strong project management skills
- Ability to work in a fast-paced, dynamic environment with multiple internal and external stakeholders
- Experience in cross-cultural communication and a strong understanding of global market nuances
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
- #LI-MO1
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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Client-provided location(s): Warren, MI
Job ID: General_Motors-JR-202516688
Employment Type: FULL_TIME
Posted: 2025-09-14T00:08:50
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Woman founded/led
- Employee Resource Groups (ERG)
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