Group Strategy Manager, Paid & Earned Media

Description

This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

The Group Strategy Manager, Paid & Earned Media supports Global Marketing, Media One, and Social & Performance Marketing teams with insights to inform decision making and drive strategy. In this role, you will support marketer decisions through technical analysis and reporting. You will work cross-functionally across Marketing Applied Sciences, as well as our partners in these teams and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making. Your team will enable an objective view to holistically understand opportunities to drive marketing activity efficiency and optimization.

As a leader with a technical background, you will be responsible for leading a team of strategists to draw insights, work across the MAS team to create scalable data products and build statistical models to identify opportunities with high ROI. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble as we transform our marketing approach. Note that this role performs functions of program management but does not sit within a program management organization.

What You'll Do

• Promote a collaborative work environment within the team and across stakeholders.
• Provide guidance for measurement, data collection, privacy and data availability, including standards for measurement of identity resolution, media performance, and optimization.
• Lead creation of analyses and reporting as an individual and through your team at frequent cadences.
• Drive scale of insights, promoting adoption of self-service data products and data literacy through training.
• Provide cross-tier insights through analysis integration, to influence optimal investments.
• Drive a strategic roadmap with executable outcomes to provide business value and impact.
• Manage the portfolio of work to ensure prioritization of the greatest value adds.
• Use your strong stakeholder management skills to prioritize and move requests from the point of curiosity to realized data products, insights, and solutions.
• Use your knowledge of how to map data skills, techniques, and tools to problems.
• Work with a product owner and teammates to develop requirements definitions.
• Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels, including senior executives.
• Lead and develop a team of strategists, to continually grow their skills, experience and expertise.
• Ensure an elevated level of deliverable quality, rigor and reliability through the creation of internal structures and extensible frameworks.
• Provide guidance on identity resolution standards and ensure the marketing data infrastructure uses an identity spine to unify customer data
• Connect digital campaign data with offline outcomes by using the identity spine to link to CRM and sales systems
• Drive the use of data clean rooms for advanced media analytics and partnerships (ie, Google Ads Data Hub, Facebook Advanced Analytics, Amazon Marketing Cloud, or third-party neutral clean room providers). Oversee setting up analyses in these environments to measure cross-publisher performance, do multi-source attribution, and enrich first-party data with second-party data safely.
• Lead the development of scalable analytical use cases using clean rooms, such as: cross-platform campaign ROI, audience overlap studies, partner with MMM to develop more robust media mix optimization by integrating siloed data, etc

• 8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• 2+ years of experience successfully leading technical teams or work
• Bachelor's degree in a related field, or equivalent work experience
• Experience in strategy and commercial business reporting
• Deep understanding of marketing performance measures, strategic insights and optimization
• Strong understanding of marketing disciplines (online/offline, creative, measurement, etc.)
• Experience in working with media agencies, marketing technology, advertising technology
• Experience and deep understanding of Marketing Mixed Modeling
• Expertise in the principles of experimental design and analysis
• Experience working with data clean room solutions (like Google ADH, Snowflake/Oracle clean rooms, InfoSum, LiveRamp Safe Haven, etc.) for marketing analytics
• Prior experience with least one of the following methodologies: statistical modeling, machine learning, AI models, behavior-based segmentation, causal inference, multi-touch attribution, propensity modeling and targeting
• Exceptional at prioritizing and focusing on the highest value opportunities
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics
• Strong drive for results and intellectual curiosity; must be a self-starter
• Ability to train, mentor, and evaluate the technical capabilities of others
• Prior experience evaluating and/or hiring high-performing talent
• Strong project management skills with demonstrated success
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
• Excellent team player with strong interpersonal skills and highly collaborative work style
• Excellent oral, listening, presentation, and written communication skills

• The expected base compensation for this role is: $110,000 - $181,500. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.