Description
About the GM Europe Marketing Team
Members of the GM Europe Marketing Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands. We put employee and customer safety first - always! We act as one team, driven to make everything and everyone around us better. We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love. We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.
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About the Position: Content Developer
The ideal candidate for the Content Developer position embodies the maverick mindset and is driven to engage consumers in the products we sell. Bringing a growth mindset, this position will support the execution of our content strategy across all channels. Partnering with our external and internal partners, this position will collaborate with across the business to redefine the way content is managed and delivered across digital and physical touchpoints. This position requires someone who is an innovator beyond any category. A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
This position is for you if you are passionate about:
- Contributing to the growth of Cadillac and GM Europe
- Having the opportunity to develop new ideas and participate in exciting projects
- Directly impacting how the audience perceives and recognizes Cadillac Brand
- Being part of high performing team that takes on different challenges
Key Requirements:
- Innovator Mindset: Ability to leverage insights to build plans that will disrupt in order to engage consumers
- Maverick Mindset : Possess business and strategic acumen with ability to communicate to cross-functional and agency teams.
- Outcome-Oriented: Ability to clearly articulate desired outcome(s). Possess ability to assess complex situations quickly, assess risks and be decisive. Works collaboratively to create a path to achieve it.
- Business Acumen: Ability to formulate a strong POV and adjust plans strategically in a changing environment. Possess strong marketing strategic acumen and business agility.
Key Responsibilities
Support the Content Manger with the delivery of content (copy, imagery, etc.) across all required marketing channels. This includes developing content in-house when needed, as well as briefing agency partners for content creation and timely delivery.
Including the following:
- Support the Content Manger with the delivery of content (copy, imagery, etc) across all required marketing channels.
- Create and/ or edit content in-house when needed, specifically for quick, urgent projects. This includes, editing photography, asset creation for events and retail, and designing email templates and brochures.
- Brief agency partners on content creation and delivery for the majority of content needs across channels
- Develop and distribute timely, relevant content with a deep understanding of the audience aligned to our brand voice.
- Support content workstream across projects collaborating across internal and external stakeholders
- Manage content requests, review, and management processes to support the new business and brand.
- Audit existing global content for brand voice, relevance, and optimized use.
- Promote a consistent brand identity throughout all brand touchpoints
- Support the long-term and short-term content publishing calendar across activations
- Monitor content performance and optimize in partnership with agency
Required Skills and Qualifications:
- Graphic design experience, ideally expertise with motion programs and photo editing
- Project management and/or agency management experience a must.
- Speaks at least one of the local languages (French or German)
- Strong communication and storytelling skills
- Must be a team-player, have interpersonal skills, a creative mindset, have an eye for detail and be flexible and adaptable to change.
- Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
- Ability to breakdown barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
- Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.
- Ability to develop effective collaboration and bring the creative ideas of others to market.
- Ability to identify issues/opportunities and develop solutions/recommendations.
- Ability to effectively manage multiple assignments utilizing highly efficient time management skills.
- Outstanding project management capability
- Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
- Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organization
- Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.