Global Customer Research Analyst

Description

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan three times per week, at minimum.

The Role

Are you energized by uncovering the "why" behind consumer behavior and translating insights into strategic action? Do you thrive in a fast-paced environment where curiosity, collaboration and a passion for market research and automotive come together? If so, we have an exciting opportunity for you.

As a Global Customer Research Analyst , you'll be a key player serving as a trusted advisor to many areas of the GM enterprise. You'll design and execute primary research that brings the voice of the customer to life, helping shape the direction of our products and features. With a consultant mindset and a drive to connect data to business impact, you'll lead your own research projects while also collaborating closely with a dynamic team of researchers. This role is perfect for someone who's naturally curious, thrives on juggling multiple priorities, and brings a positive, can-do attitude to every challenge.

What You'll Do

Strategic Influence & Product Impact

• Drive meaningful impact around product development and future content strategy-with a passion for connecting consumers to automotive innovation.
• Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions.

• Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels-leveraging a storytelling approach that inspires action.
• Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends.

• Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals-balancing rigor with agility.
• Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity.
• Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork.

• Analyze primary research results to extract key insights and translate them into actionable recommendations.
• Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement.

• Build purchasing documents and oversee supplier invoicing with attention to detail and accountability.
• Maintain strong supplier relationships and manage timelines, sample refreshes, and project queues with a positive, solutions-oriented attitude.

• You bring a consultant mindset -proactive, strategic, and always thinking a few steps ahead.
• You have a thirst for curiosity , constantly seeking to understand the "why" behind consumer behavior and market shifts.
• You thrive in a fast-paced environment , juggling multiple priorities with grace and focus.
• You bring a collaborative spirit and a positive energy that lifts teams and projects alike.
• You're deeply passionate about marketing and the automotive industry , and it shows in everything you do.

• Bachelor's degree
• 2-3 years of Market Research or related work experience
• Understand the principles of AI and use cases in Market Research
• Willingness to ask questions, take initiative and be resourceful
• Confidence to help guide internal stakeholders through research planning, execution, and insight phases
• Demonstrated ability to work well in a collaborative team environment
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
• Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers)
• Outstanding organizational/project management skills with attention to details
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines
• Strong written & oral communication skills; ability to present confidently to senior leadership
• Proficient in the use of Word, PowerPoint, and Excel

• Advanced degree or marketing research-related certifications
• Experience using m-Tab for analyzing syndicated data
• Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools
• Familiarity with statistical concepts and applications
• Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
• Familiarity with SQL, Python for combining and analyzing large datasets