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Director, OnStar Digital Services & Commerce, Mexico

Yesterday Mexico City, Mexico

Description

Work Appropriately

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

Customer experience

- Design and define with the team the strategy to have a holistic customer view, from the aftersales, sales, product, and dealer perspective.

- Work with different business and product teams (Local and regional) to define the strategy and execution for Mexico Digital Journey.

- Lead efforts (dealer facing) to support CSI improvement strategies (Sales and After sales)

- Critical case management

- Drive Customer Experience KPIs towards an industry leading position within the Mexican market, including CSI, JDPower, Pulse etc

- Implement and continue engagement strategies to Foster customer centric culture

OnStar Marketing & Sales

- Lead efforts towards delivering KPIs / OKR. Financial, and sales performance. Maintain Mexico team as benchmark in performance. Retention above 70%, Churn below 4%, EBIT MARGINS above 25% , GMF Penetration above 70%

- Responsible for P&L for the OnStar & Digital Commerce Mexico Operation

- Lead initiatives to increase brand awareness (internal and external)

- Manage key customer relationships (Insurance companies, fleet customers, Daily Rental & Leasing companies)

- Continue building the fundamentals to support full DRPO / OnStar included within the vehicle portfolio and GMF financial products

Planning & Strategy Alliances

- Work with different business and product teams (Local and regional) and portfolio planning organization defining the strategy, portfolio connectivity enablement for Mexico and Central American & Caribbean countries

- Manage relationship and process improvements with Roadside assistance supplier (MAPFRE)

-Telefonica (Carrier service provider). Co jointly manage relationship with mobile service carrier to support OnStar operation.

Contact Center

Call Center (customer & dealer facing) for Mexico, Central America and Caribbean region.

Connected Call Center

- Oversight with Teleperformance (CC service provider) in order to improve performance, metrics overall all SLA for Customer, dealers, parts and Eme

PR and Government Affairs OnStar

-Business representative for government authorities , alliances. (Legal representative)

- National Guard and Red Cross main contact to support SVA / EMER alliances

- OCRA. Manage relationship and business opportunities to improve SVa (OCRA = vehicle recovery institution)

- Media interaction for Mexico OnStar business.

Connected Operations

-Ensure adequate performance of key Suppliers including Call Center, Agencies, Carriers, etc.

-Key interactions with Telefonica to ensure future business opportunities and new subscription models for Mexican Market

Executive Committee and NSC Staff

-Support the development and execution of diverse initiatives that impact NSC P&L plus diverse initiatives ranging from DEI & WOC to future portfolio to MS

Additional Description

Daily operation, new products, new channels, new alliances, new services.

Connected vehicle strategy, brand awareness, reputation, customer impact.

CSI KPIs enterprise level.

Main legal representative for Mexico OnStar business

Vendors negotiations

Create new alliances to generate commercial strategies

Main contact and business representative for sales, government, authorities, alliances.

Main external contact to the media for Mexico OnStar business.

Commercial, Marketing, Sales, Budget, Government, alliances.

Executive interaction in order to take Mexico decisions.

Products, Strategy, KPIs, Technology, Innovation, Customer Experience & Loyalty

Knowledge/Education:
• Sales & Marketing or related experience
• Program / project management

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• Product planning and strategy
• Supplier and strategic partner relationships
• Complex legal and regulatory environment
• Strong financial acumen
• Knowledge of GM organizational structure and processes

Skills:
• Strong communication skills to a senior executive level
• Strong Commercial & Business Acumen
• Strategic Agility
• Establishing Vision and Purpose
• Drive for results

Experience:
• 15+ years of experience in sales, marketing, finance, customer experience, areas
• Bachelor's degree
• MBA strongly preferred
• Experience in Sales/Marketing function, with responsibilities for Revenue/P&L management
• Experience in strategy/planning role strongly preferred
• Experience building and managing highly engaged teams

This position requires to have a driving license due to regular responsibilities and role.

- This position requires the ability to legally operate a motor vehicle on a regular basis. A company Vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Remember to attach your CV when applying to this vacancy.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

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Client-provided location(s): Mexico City, Mexico
Job ID: General_Motors-JR-202513452
Employment Type: FULL_TIME
Posted: 2025-08-13T02:21:04

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Woman founded/led
    • Employee Resource Groups (ERG)

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