Digital Strategy Manager - Collision Technology

Description

Hybrid

This role is categorized as hybrid. This means the successful candidate is expected to report to the GM GTC, Warren MI three times per week, at minimum or other frequency dictated by the business. This job may be eligible for relocation benefits

The Role

The Digital Strategy Manager is responsible for managing the strategy and execution for the Collision Assistance digital product and implementing/executing the product feature roadmap. This role engages and supports the DSS team and various teams within CCA and other parts of GM. The manager will work cross-functionally with all relevant facets of GM, including but not limited to CCA, OnStar, GM Insurance, Digital Product Management, Engineering, field teams, vehicle divisions, and others. The role reimagines the post-crash digital experience to support safe and proper repairs of GM vehicles, mitigate brand defection, and unlock benefits to stakeholders in the Collision repair ecosystem. Leadership alignment and regular updates on market concerns are imperative. The manager is responsible for developing and executing strategies to achieve revenue targets and maintain healthy customer and stakeholder relationships both internally and externally to GM.

What You'll Do (Responsibilities)

• Focused on driving revenue, meet/exceed sales objectives
• Focused on driving and supporting GM customer retention efforts post-collision
• Work directly and cross-functionally with the CCA collision team to ensure alignment on strategy and supporting programs to grow the business
• Manage and strengthen relationships with dealers, Collision Repair Network, and other key 3rd party stakeholders as necessary
• Update business plans and Objectives and Key Results (OKRs) monthly
• Analyze program data to make business decisions
• Leverage industry insights to develop strategy, gain internal leadership alignment, and execute strategy
• Develop relationships and maintain knowledge of the collision industry, OEMs, and competitors
• Keep leadership apprised of the business and any support needed
• Support and strengthen supplier relationships
• Support management to align and add features to Collision Assistance product
• Identify opportunities across GM Service Lane programs and Collision space
• Identify global opportunities and expand best practices or solutions
• Support special projects/assignments
• Work with Strategy Partnership, Product, Engineering, Business Operations, and Business Intelligence teams to improve internal processes and overall service ecosystem
• Demonstrate GM's Core Values, Behaviors, and Cultural Priorities

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree or equivalent experience
• 7-10 related experience in Collision Repair or Aftersales
• High level of analytical thinking
• Strategic Business Acumen
• Exceptional Communication Skills
• Business insight / Entrepreneurial attitude
• Tenacity to win
• A demonstrated ability to deliver effective presentations
• Ability to effectively plan and allocate time
• Working knowledge of Microsoft Word, Excel, PowerPoint, OneNote, Slack, OKRs, Task Tracker (program management)
• Up to 25% travel requirements
• Visit dealers, body shops and suppliers

What Can Give You a Competitive Edge (Preferred Qualifications)

• Masters degree
• Understanding of collision repair program operations, insurance claims ecosystems, and the value proposition of OEM-certified repair networks.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202516006

Employment Type: FULL_TIME

Posted: 2025-09-13T00:09:02