Description
This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
Key Responsibilities
- Operate existing owned and paid channels to generate, activate and convert leads.
- Manage performance and implement countermeasures to drive effectiveness in order to meet or exceed targets.
- Manage the relationship between Product, Brand and Performance to execute joint marketing plans to drive vehicle sales, including tracking performance, developing activation calendars, executing national/regional campaigns, managing existing resources to reach lead and sales goals.
- Gain deep understanding of the Lead marketing business model to drive performance across KPIs: New Vehicle Volume, Remarketing Volume and Churn.
- Work cross-functionally with the DSX & Marketing Team in the US to ensure global alignment on overall sales & marketing strategy
- Integrate seamlessly into the global processes & favorably influence stakeholders in subscription service benefits and growth
- Effectively develop and present innovative business cases / proposals to senior leadership and finance for approval
- Develop impactful sales, marketing and training tools for field staff and dealership personnel
- Leverage data and analytics to drive overall performance
- Partner with sales channel leads to drive sales performance through respective channels
- Assist in forecasting key KPIs
- Assist in the flawless execution of product launches
- Track and measure performance to KPI forecasts
- Gather channel feedback on pilots to improve execution and results
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Additional Description
Knowledge Required
- Key components of Sales and Marketing (i.e. Revenue, KPIs, 4Ps of Marketing, etc.)
- Database Marketing Operations
- Financial and Data Analytics Literacy
- Vehicle Technology
Skills Required
- Demonstrates a drive for results and accountability
- Demonstrates strong communication - oral, written, presentation skills
- Demonstrates strong relationship building and interpersonal skills
- Demonstrates strong organization & analytical skills
- Demonstrates strong cross functional collaboration
- Demonstrates the ability to work with ambiguity
- Demonstrates creativity and innovation
- Proficient in Data and Analytics Tools
Qualifications
- University Degree (Bachelor of Commerce / Business with major in Engineering or Marketing)
- Marketing Business experience - 10 years minimum
- Previous experience in data based marketing
- Automotive experience considers an asset
- Bilingual (English) a must.
- This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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