Assistant Manager, Retail CRM

Description

We're looking for a visionary yet hands-on Assistant Manager, Retail CRM to shape and drive the future of customer engagement across GM's iconic portfolio of brands. This role sits at the intersection of strategic innovation and operational excellence-leading the development of retail CRM strategies for select brands while overseeing the execution of high-impact programs that span the full vehicle lifecycle. You'll be responsible for architecting CRM journeys that deepen customer relationships, enhance personalization, and drive loyalty-from end-of-lease transitions to build-to-order experiences. You'll partner cross-functionally with brand, product, retail, and technology teams to ensure CRM initiatives are not only bold in vision but flawless in delivery.

Key Duties and Responsibilities:

• Program Management & Execution: Interface as the lead subject matter expert dedicated to developing, coordinating, and executing key retail journeys, and select retail programs, providing knowledge and experience to partners. Retail initiatives may include current open offers or private offers for retention and conquest audiences.
• Strategy Lead: Drive the development of future strategy and direction of programs by developing an annual business and enhancement plan that supports divisional and lifecycle marketing goals and objectives. Provide brands flexibility with decisioning while maintaining control of the overall process and final product.

• Cross-Functional Collaboration: Cultivate and manage strong relationships with all brands and business partners, acting as a liaison between groups. Ensure communication initiatives support overarching brand, retail, and lifecycle marketing objectives. Partners include:
  • Customer Engagement
  • Divisional Retail Teams
  • Marketing
  • Product Marketing
  • Legal/Privacy
  • Marketing Applied Sciences
  • GM Research
  • Growth Brands (GM Financial, GM Energy, Accessories, GM Card, GM Rewards, etc.)
  • Agency Partners

• Process and Timeline Management: Work across all teams to ensure project timelines, deliverables, and workflow processes, including client testing and reviews, are aligned and on-time.
• Agency Partnership & Optimization: Partner with agency of record and brands to oversee creative development and campaign optimization efforts to provide a world class ordering, loyalty, and customer experience. Support content matrix development to ensure messaging resonates with target audiences and aligns with brand voice and tone. Optimize processes to drive efficiency across all brands.

• Program Insights & Performance: Monitor campaign performance metrics and direct the development of insights to present program results and recommendations to stakeholders and leadership. Recommend testing opportunities based on insights and learnings from other competitive areas. Share best practices amongst brands.

• Manage Communication and Development: Manage agency resources along with client expectations, supporting all brands and models under programs.

Skills and Abilities:

• Proficiency in CRM marketing, best practices, and project management tools such as Adobe Workfront
• High level of interpersonal skills to work effectively with others, motivate employees, and elicit strong work output
• Experience managing multi-faceted teams as well as agencies/suppliers
• Proven ability to manage multiple projects and deadlines simultaneously
• Flexibility to quickly modify strategy and execute to accommodate changing needs of the business
• Data-driven mindset with ability to analyze campaign performance and draw actionable insights
• Extremely high level of analytical ability where problems may be very unusual and extremely difficult
• Highly developed oral and written communications skills
• Ability to organize and plan effectively
• Understanding of vehicle production process, systems, and workflows
• Strategic thinking and execution

Requirements:

• Automotive experience required
• Bachelor's degree
• 5+ years of experience in marketing, CRM, or lifecycle campaign management

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202518581

Employment Type: FULL_TIME

Posted: 2025-10-07T00:14:36